Posts Tagged ‘sales strategy’
Many years ago while participating in track and field my coaches typically spoke of cadence. In fact, many athletic events use cadence in their respective performance. Football players have a cadence before each play, dancers have a cadence in their performance and coincidentally those that sell require a cadence.
To perform at a higher level in selling products and services, one must have a certain cadence in delivery and building relationships with clients. Here are some of the things required to assist with your cadence:
- Confidence. Consumers invest in those they know and trust. However, they also invest in the conviction from the selling representative. Your cadence will be affected by the highs and lows of your confidence.
- Presentation Flow. Presentation is where it all begins. Know what you want to say, how you are going to say and but most of all listening is more important then speaking.
- Preparation. One cannot have cadence if there is a lack of preparation. Understand how your services can assist the buyer. Look at issues from the perspective of the buyer; think output. What can you deliver that can aid the client?
- Presence. When you look good, you feel good. Sellers need to dress the part. Invest in good clothes, and groom well. Be noticeable when you walk into a room.
- Poise. Buyers implicitly affect tempo with questions and concerns. Remain neutral during volatile periods with proper research and preparation. The better you plan the less likely impact to your poise.
- Equality. When you formulate equality with the buyer there is better conversation. Your interaction should be a meeting of peers, anything less is a vendor.
- Labor Intensity. Relationship building is must easier, and you have more swagger when you meet only with decision makers. Gatekeepers waste time and affect your confidence. Meet and greet only those that understand your value.
The concept of cadence is formulated from continuous learning and practice. Athletes and dancers practice daily to broaden their strengths. They understand the value of self-mastery, learning all they can to heighten their performance. Take the first step and before you know it you will be swaying with the music.
2010. Drew J. Stevens PhD. All rights reserved.
Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 40 international keynotes, seminars and workshops per year. Dr. Drew is the founder of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website or call 877-391-6821.
During my workshops I frequently speak of the need for selling professionals to be prepared for every selling situation. With the lack of selling methodology and training amongst 92% of the selling population there are a number of gaffs during the sales day.
After a relaxing Independence Day weekend, I returned to several emails. One of the most striking included the following, “I realize that your company may be too big to have a need for our training materials, but I liked what I saw on your webpage and I thought it might be worth having a conversation.”
While I honor the selling representative for having the gumption to connect, their lack of knowledge for my firm is alarming. Worse yet, there exists the typical bromide of “what you can do for me approach”. Selling professionals must refrain from selling products and begin to realize the need to invest in and develop relationships. Consumers buy from those they know and trust and this begins with intellectual dialogue based on objectives and values.
If there is a desire to invest in a relationship then:
- Conduct fundamental research on the company and establish need.
- Get introduced to the economic buyer through a third party.
- If a cold call is required, ensure the focus is on objectives and measurements of success.
- Conduct research on the true economic buyer, blind messages to gatekeepers will only get lost.
- Stop thinking of input; consider how your product or service will benefit the customer. Think of external value end the selfishness and focus on the prospective client.
Before you pick up the phone or key a letter:
- Know the customer.
- Know the industry.
- Know the competition.
- Know your value.
- Know your differentiation.
- Know your value proposition.
- Know your output.
- Know your decision maker.
- Know your time frame.
Customers are too busy and not inclined to have their time wasted on the folly of sales commission. The only methods of competitively selling today include differentiation, value and output. Anything less is simply a waste of the selling professionals time. How much do you know?
© 2010. Drew Stevens PhD. All rights reserved.
Drew Stevens is one of the world’s leading authorities on Sales Marketing & Business Development Solutions . Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website.
My name is Francis Walsh and I want to tell you what my baseline is. My baseline is where you are right now. “Where are you anyways?” I know where you want to be, but right now you’re here. “Where is here?”
Generating relationships online can be summed up in three, easy, steps. They are create, create, and interact with said create, create. It’s easy, but it’s not easy for everyone. Stop what you’re doing, Drop down to the consumer level, and Roll out the information that benefits the company in a positive way.
The intent of internet marketing is to connect with new users who through their normal every day travel of the internet, find information about you. If you increase the amount of information about you by 30% then you have more information about you from which new users are able to find your news.
The intent of internet sales is to generate revenue through the interaction of a company user and a consumer interacting via their computers. Without an increase of content a company user could go out and increase sales by thirty percent through interactions with new consumers. The company user is creating new content and interacting at the same time. Driving sales into the company to generate a 30% increase in sales is different than increasing the amount of content by 30%.
I could take the 30% to the next level and say a goal of receiving 30% growth on investment would, in banker’s terms, mean a return of $4000 on a $3000 investment. Each baseline is a little different and in the end, has a different result.
Consider each baseline as you enter into a new partnership where a provider will be doing the work for you. The best rests come from proper planning and a mutual understanding of the baseline and the goal.
“A baseline is a line that is a base for measurement or for construction; What are you trying to construct for your Internet Marketing?”
My name is Francis Walsh. I spend most of my time right here, typing words that get noticed. I know this is true because people come and ask me what I’m writing about and why.
“I like to think they are more interested in my words but they’re not.” “They are interested in what I talk about.”
Content is King
“No doubt about it, content IS king.”
Right now, our friends and colleagues are talking and writing too. The problem is much of what they’re doing online has nothing to do with me or you. They are interacting on a personal level with their friends and colleagues who keep them motivated. Motivation is the key to happiness. Happiness is motivated through interaction on a personal level.
“People are online looking for the answer to their next big question and they know where to go for their answer, but they don’t yet know who the answer is going to come from.”
Even you have questions that need to be answered. They may change as your day goes along or as the need for an answer arises. What we all hope to have when questioning the things we need to know more about, is a rapid response.
“We like to get a quick response.” “Don’t you?”
Content is the answer. Or better yet, “Content about your product has the answers about your product.” Your business can quantify an actual benefit from having more answers about your product online. “Not just on YOUR blog or website, but anywhere there is a forum of similar minded individuals or subjects to leave an answer behind. This is the PERFECT place to introduce your position and the benefits of your product.”
“You have to spread yourself around if you want to really begin to see the benefit of marketing to the online community.”
Rapid Response Initiative
“I like to think that I can answer a question from anyone online before they actually sign off from that session of computer use.”
If you begin to initiate a rapid response to each and every request for an answer that comes in from anywhere online, you will dramatically increase your bottom line by “I would say 15% to start.” “And it doesn’t matter how big your company is right now!”
Small companies therefore have to consider that a 15% increase to their offline business from online activity would be a great boost, and big companies can see that taking back or acquiring more market share is possible. “Even companies that think they already have a presence online.”
“Some businesses don’t know what they’re doing really, and have no idea of the commitment it takes to drive business from the online marketplace.”
Being prepared to respond to that user before he or she signs off the internet is how you can expect these kinds of results.
Matt Geier has the platform to push a company forward quickly. Not just a man with a plan, but a team with a dream. “The dream is about building equity from internet sources using content placement and rapid response initiatives that not only boost productivity of what already exists online, but generates its own business away from the one location certified to be The Product Source.”
The investment is sound. The people are experienced and motivated. More businesses are getting results that they cannot get from anyone else. Other companies run around with a product’s old content, putting one thing everywhere. “One little thing” (and then they pray.)
“I expect everything I do to be successful and it is.” “I expect that every company that I work with will see tremendous growth, and they do.” “I can only say that I know what The Sales Corner will do, and it will be well worth it if you put your business on a fast track with us.”
“I can say more but then I think I said enough already.”
What nonsense is that? You’re the one that conceptualized, designed, and built your business from the ground up. You’re the one that has 100% control over everything in your company; right? Or do you?
Do you build any of your “business model” on “what ifs” — because “what if” you lost a limb, an ear, a finger, an arm, a leg, or god forbid, your head? Could you continue to operate in whatever way you needed to without a hiccup in your service to clients, customers, and other business relationships?
“I doubt that I could continue operating at full capacity in the event of a catastrophic time.”
Knowing our own limits, only helps us understand yours. Were all different, but, similar. Business can be looked at in the same light;
Business models are at a core, the template for all business models. Having a different business then the next person only makes you “similar” in the fact of processes, and things to do to keep your business active and going. (finding new partners, getting new suppliers, having someone do collections, finding new customers, seeing into new markets, driving new sales etc..)
You’re business may not have the same struggles as mine, or Joe’s, or Bob’s but I can bet your “butt” that all three of our business’s will need help to stay going, either now, or in the future!
So if you’re reading this, then you may be like a lot of other people who ask us; “What can The Sales Corner help me with?”
This is our response, which simply put is EVERYTHING, “What do YOU NEED?”
Once you can establish the need or multiple needs that you have, it will be easy to find a way to fill the need using The Sales Corner. In fact there are several ways we can fill your needs with the offering of full service membership packages to look out in ALL the areas you might be looking for help!
See a complete list of package offerings here;
ADDITIONALLY I can offer you some “REAL INSIGHT” into others similar needs and how they were able to utilize The Sales Corner to address those needs;
My computer is running slow; My internet sites take longer to load and I wish there was a way I could get someone to help me without having to worry about the expensive price of the local “Squad” or wait from “someone in another country” to call me back or fix my issue.
The Sales Corner is able to propose one of our Phone Service and Support membership packages which are designed as all inclusive to what was needed here for this client to get phone support for “general technical help, and product application support.” As this client had issues and needed a resource to contact with the assurance they would get a timely, and well educated response!
What do I need to keep active, and reach my customers/clients?
I already know how to write my own content, publish my own articles, and get out into the Social Media scene to grow myself;
The Sales Corner is able to propose one of our Quarterly Website/Blog membership packages which is all inclusive to what this client needed to get a Website Built, Integrated, and Managed after Install! We think it’s great even when you don’t know what you need to in order to have a medium to communicate yourself on. This gives them ability to communicate directly and privately to their own user base!
How can I get into new Sales and Marketing areas with my current projects?
I don’t know anything about how to use a blog, where I should be online or offline, or how to reach new people because my “old” approach isn’t working anymore;
The Sales Corner is able to propose one of our Quarterly Internet Marketing / Sales membership packages which are designed as all inclusive to what this client needed to get their products, their face, and “their business” out to people who wanted to know about them! This will keep them there where they need to be, in front of people online and off!
Some folks out there have their own sites on a free host, or a host that charges them a monthly or annual fee; That’s okay, but sometimes people don’t always know what to do in these cases or how to get to their files etc. How can The Sales Corner help me get a place to host or store my files for my website, my blog, or FTP access?
The Sales Corner is able to propose one of our Quarterly Website/Blog Hosting membership packages which are designed as inclusive to what this client needed for their files to be stored, accessed, and managed on a regular basis as they saw fit! Now they can upload/download and so can their users (With or Without a Blog if they like since this is “file storage”).
As you can see, The Sales Corner and our network of members have very good methods of helping you get more information for free, save your business money, get more all while you can walk away and feel confident to know that you’re business isn’t going to fall under, because you couldn’t afford our monthly fee, or that yearly cost to keep it going!
“The Sales Corner is always willing to listen and work with all of our members to accommodate their needs and wants and desires, after all you help us keep going as much as we help you; We simply supply the magic powder to mix it all together which is then what we give you which is tangible and something you can count on for your business needs!”
The Sales Corner
“The Shaman says only the best leaders use help to their advantage.” The Sales Corner Probing Question of the Day:
“When you find yourself without an answer to a problem….” “Where do you go to find the answer?”
One of the worst things that hurt individuals is the inability to grow. We all have skeletons that haunt our past- if we let them. Previous issues, phobias and concerns can be like anchors on boat, they can continually drag you down until you reach the bottom; and they can sink you.
If you feel you are held back, it just might be past ghosts. The focus must be on the present and the future- not the past. You cannot alter the past; you can only impact your future.
I learned this imperative life lesson many years ago as a survivor of child abuse. After many years of physical and mental anguish I was forced to mature quickly while making many life-altering decisions. Now as a professional entrepreneur and more importantly a joyful father and husband I understand the power of focus and future. Life from time to has been volatile but if you remain focused and positive you can create the future you desire. Here is what I have learned along the journey:
- It is imperative to have goals and to write them down. When the mind views something on paper there is an implicit contract that gets committed to memory. Additionally, focus on time frames so issues you desire remain in reach.
- Dreams are those visuals that instigate and instill our desires. Never let anyone tell you dreams are folly. Those that do are stuck in their own hubris.
- Guilt is negative thoughts derived and devoured by self-deprecation. The “pity pot” cements us. Positive thoughts instill better outcomes.
- Franklin Roosevelt once stated, “The only thing we have to fear, is fear itself.” This is not a trite statement but very true. Fear similar to guilt stops you. Fear derails you. Fear stops growth. The best attitude against fear is risk. Higher risk means a greater opportunity for high returns.
- Similar to fear, procrastination when manifested will derail future growth. Procrastination is the resultant of both fear and guilt. To stop procrastination, one must create motion. Motion creates energy and with it the more speed to get more accomplished.
- Stop engaging with negative individuals, they only sink you. You are the summation of the individuals you associate with. If those around you do not love you unconditionally then you need to find new people. Altering your associations will bring significant changes in attitude and behavior.
- Never lose hope and never lose faith. Life has some hurdles and it is how you operate through and around them not avoiding them. Hurdles are unavoidable but can be speed bumps with the right attitude.
- No matter what God you believe in, never lose faith. God does not want anyone to fail and is always with us in the shadows walking right behind or beside us.
©2010. Drew Stevens PhD. All Rights Reserved.