Posts Tagged ‘Marketing Content Topics Discussions’

I am often on both sides of the fence when it comes to Selling and Marketing, as well as being a Developer and a User of products, services, and applications. Not only am I an active Account Manager for my primary workplace, but I am also an active hobbies, service and support provider, as well as a developer. I have a keen personality that let’s me engage with my audience in a way specific to them. People enjoy hearing my opinions, as much as they enjoy working with me professionally to complete tasks and address needs they have. I am humbled to be able to do both in a way that encourages continued interaction. – Matt Geier

Let it be known that I’m coining a new age phrase right now! I’m going to call it the “Forward Business Marketing Sales Agenda”

So what does this mean exactly?
How can this be applied to help your business or your staff?

I like to stay in the mindset that I am doing everything I can for a client or a customer of my client who was referred to me. One way to do this, is for me to have a plan or assigned task reminders stay in touch and keep current with my clients. I’m careful about how I treat this type of prospecting though. I don’t want to present myself as always trying to sell to my existing client, or their customers, and don’t want to waste anyone’s time with useless conversation either!

When I’m practicing the Forward Business Marketing Sales Agenda here’s some things that I’m doing to make sure I am delivering and receiving the most benefit to the recipient;

1) I am taking the time to keep the conversation with a “just saying hi” attitude and engage as a friend, not a “salesman” or “marketer”.
2) I am taking the time to learn something new about them and/or their business.
3) I am taking the time to learn about any current and/or future projects or plans for the year (or next).
4) I am taking the time to make certain that I am fully addressing the needs I can and servicing them to the best of my ability.
5) I am taking the time to reiterate to them that I’m there when they need me and also get their permission to continue staying in touch.

Now, take a minute to think about those five things. Are you going to be more inclined to talk to the next person trying to get you to buy something on the phone, or are you going to have a better time talking to a person that’s just trying to keep in touch with you and understand what you are doing in your business and how they can help in the future?

I’d rather have a conversation that doesn’t pressure anyone to do anything particular. I’d rather be an open source for topic, and be an ear to have open to hear the other side speaking to me.
Do you think you can build a business on this kind of interaction? I know I can. I do now.

I think perhaps you have to be a certain kind of person, or at least have a certain mind about you that doesn’t prevent you from appearing to be needy for someones money, or attention in general. There are certainly things you can do to make it easy on yourself as well as on the receiving side be genuinely interested in the conversation. Not so much about what you want to gain from them in the long term.

I like friendship. I like professional acquaintances and resources to have in my arsenal to be able to build a circle to turn to when I want to learn.
I enjoy working or engaging with anyone that utilizes me to a capacity that I am helpful!

If I had a dime for every person I had ever talked to that never bought anything from me as a sales or marketing professional, there’s no doubt I’d be swimming in money. That’s not my goal though. Being successful in business is not just being able to count your stacks of cash in the bank. Sure it helps solidify your business, but does it really make ethical sense to give business to someone without ever looking back at them and counting your blessing they were there in the first place for you? I don’t think so.

I’d rather go about life knowing I might hear from someone 10 years from now that will need me to help them in some way. I can only do that with a friendship and develop that friendship and professional relationship until that time comes. I can do that with The Forward Business Marketing Sales Agenda that I have in place to execute.

Until next time, I wish you all great Business, great Marketing, and great Selling!

Matt Geier
The Sales Corner LLC

Kathy Hanson has mentored, coached and worked with entrepreneurs all over the country to take their businesses to the next level. Armed with an MBA, years of experience working in and with Fortune 100 companies and then happily and with all her might venturing out on her own successfully to launch Backpocket Strategy. She brings passion and real world practicality to her clients. As a marketing and business strategy project manager with first tier companies she specialized in developing strategies that create real value and establishing systems for sustainable success. Focused and efficient, she works with clients to raise profitability, set timelines and build businesses that are sustainable. A valuable and successful asset for any serious team!

Twitter: @backpocketbbf Facebook: Backpocket Strategy LinkedIn: Kathy Hanson Company Website: Backpocket Strategy

Jeb Blount is the author of “PowerPrinciples” and “People Buy You: The New Psychology of Selling”. With over 20 years experience in sales and marketing he is considered one of the leading experts in sales and sales leadership. Most recently, as Vice President of Sales for an $11 billion, Fortune 500 company, he created a rich tradition of performance excellence. Jeb also became the only Sales and Marketing leader in the history of the organization to win the coveted President’s Award. At his core, Jeb lives with a philosophy that in every endeavor there are a handful of key principles, the basics, which, if focused on intently, will drive peak performance and achievement. He is a sought after seminar leader and keynote speaker known for his ability to inspire his audiences to action.

 

Twitter: @salesgravy Facebook: Jeb Blount – Sales Gravy LinkedIn: Jeb Blount Website: Jeb’s Sales Gravy

With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to any executive team he participates with. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Additionally, Larry has application development and sales experience with custom solutions, and also has a record as a front line sales manager. An exceptional team builder and motivator, Larry has certainly developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs.
 

Twitter: @aa_isp Facebook: Larry Reeves LinkedIn: Larry Reeves Company Website: American Association of Inside Sales Professionals

Bob Perkins brings over 20 years of inside sales experience. He is a nationally-recognized inside sales innovator. He has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique inside sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation’s largest companies such as Unisys, Silicon Graphics, and United Health Group. Bob is the CEO and Founder of the American Association of Inside Sales Professionals. His experience lends him the opportunity to be a sought-after sales consultant sales leader within the inside sales authorities in the United States.

Twitter: @aa_isp  Facebook: AA-ISP LinkedIn: Bob Perkins Company Website: American Association of Inside Sales Professionals

Since 2003 Todd has started six companies including The Intrepid Group, LLC, The High Velocity Organization, and Dreamland Interactive. They have been comprised of marketing firms serving various markets and industry sectors. Todd’s messaging, strategy, and social media integrations with his business, and his clients, fall squarely within his key areas of the Marketing Business expertise that he continues to share and grow in his follower base.
Todd launched his career in politics serving as aide to a U.S. congressman. He later served as political director of the Florida GOP during the 2000. This is one way to understand the leadership and influence that Todd and his company can bring to the table in a world of such dynamic change with Business.

 

Twitter: @toddschnick  Facebook: Be Intrepid. Live Intrepid. LinkedIn: Todd Schnick Intrepid Marketing Blog: Todd Schnick’s Intrepid Marketing Blog

Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is the founder of SalesBlogcast.com, the online community where business professionals network, share best-practices, and make each other better!
Some of Doyle’s most popular writings include, Four Disciplines of Extraordinary Leaders, 10 Things I Love About Cold Calling, Trust and Credibility, Social Web Your Career to the Next Level, and many more! Throughout his career, Doyle has consistently achieved the #1 ranking among all producers in the company. He has a track record of coaching his managers and his staff to consistently rank among the top teams in the country.

 

Twitter: @salesblogcast  Facebook: Salesblogcast LinkedIn: Doyle Slayton Sales Industry Blog: SalesBlogcast

Drew is one of those rare individuals with not only 28 years of true sales and business development experience but advanced degrees in sales productivity. He has been there and done it so he knows your pain! Not many can factually make such as claim. His background in sales began in the 1980’s, during which he serviced and sold real time information based products to the world’s largest commercial and investment banks. He’s created a multitude of relationships with the CEO’s and CIO’s of major Wall Street firms’ to help them make better investment decisions for their clients. Drew is also the creator and coordinator of the Sales Leadership Program at St. Louis University, one of only 14 accredited programs in the United States offering a degree in professional selling!

Twitter: @drdrewsalestips Facebook: DrDrewStevens LinkedIn: Drew Stevens PhD Sales Leadership Blog: Drew Steven’s Blog

With over 30 years in corporate America along with teaching in public education, Leanne brings a no nonsense solution approach to her sales and business relationship. She is a top sales expert with a Masters in Science, and the author of over 1,600 articles. She is a weekly business columnist for Post-Tribune of Northwest Indiana, a regular contributor to NBiz Magazine and other regional business journals as well frequent contributions to EzineArticles, Sales Gravy, Evan Carmichael, and Sales Bloggers Union. In June of 2010 Leanne published her first book, Be the Red Jacket in a Sea of Gray Suits, the Keys to Unlocking Sales Success.

Twitter: @coachlee Facebook: CoachLeanne LinkedIn: Leanne Hoagland-Smith Increase Sales Blog: Leanne Hoagland-Smith’s Blog

Bringing in 13 years of broad management experience with expertise in Strategic Sales, Marketing, and Business Operations. Theresa is a Successful entrepreneur and the current CEO of Success Trek, Inc.. Her vision and company have a large focus of providing for-profit and non-profit organizations with business solutions to help them overcome their unique business obstacles. Her other strength areas include recruitment, management, finance, proprietary software, facilitator, training & education, community relations/development. Unlike a “one-size-fits-all” organization, Theresa brings a vision to Success Trek™ that is client-driven and helps them discover their own solutions, develop their own strategies, and create their own paths to success.

Twitter: @successtrek Facebook: Success-Trek LinkedIn: Theresa Valade Success-Trek Blog: The Success-Trek Blog

So it’s possible as time goes, that you may become conflicted with a choice. A choice to choose a supplier and decide who to use for your next trade show pop up or pop up booth vendor. One of the unique values here at The Sales Corner is that we can talk about more then one place, and even though they might compete, or conflict in some way, we have no interest in making their business harder. In fact, having a resource is great. Having more then one, is even better. That’s what we are doing.

You may have read this post about a week or so ago about a similar company. The Sales Corner Registered Members were given a special discount code offer as part of our posting that article.

When we were invited to do some research on them and look over their products, it became immediately apparent we had come across a company that’s been doing this a long time, and offers A LOT of stuff one might need to accommodate their pop up trade show displays. How much easier could it get? You literally order something like this, have it sent, and in a matter of just moments you can begin setting up your great customer attracting booth.

We’re sure anyone on the search would enjoy looking over the list of products over at Camelback Displays. Not only do they offer an enormous budget friendly amount of products, but they also have a HUGE ECO FRIENDLY product offering for just about anything you’re going to need for a trade show or booth and still remain environmentally sound.

It’s important to do your research and identify the vendors and suppliers that are important to your business. After all, the world is so competitive, and so large, that there’s enough room for everyone. The simple point in the end is that you save money, and focus on what’s best for your company, product, service, or self. If you do that, you can reach to new heights that allow you to open new doors!

So again, we leave you with this. Go ahead and shoot on over to this place if nothing else, to review what they’ve got for pop up displays and other trade show pop up stuff! I’m sure you’ll be happy to add them to your Rolodex!

Enjoy!

Hi everyone.

A few months ago, we introduced a company called Post Up Stands. Today, we wanted to bring you another mention of them!

It’s quite likely that a company such as this will never go out of business due to their ability to create such flavorful business looks with their

Vinyl Banners and their Trade Show Displays. The reality is that no matter who you are, if you are attending any kind of event where you need to stand out over your competitors, find a trade show edge, or grab and hold the attention of a passer by, then Post Up Stands likely can help you because they have a product that can do just that!

It may be good for you to know that they have a “try before you buy program” that will most certainly help you build confidence in the product you are considering. They have anything for an inexpensive deposit which ranges from a table top display, to a big horizontal Trade Show Displays. Don’t forget Vinyl Banners and other displays and signs. We can only suggest that you consider something like what they offer for the next table or networking event you will be displaying at. It will only provide a means to attract attention and bring you some potential prospects that might otherwise be unseen.

 

**Updated 9/8/2011** Exclusive Update only for The Sales Corner: For Members of The Sales Corner, received a discount code that can be used for 10% off a purchase at PostUpStand.com.  If you are not a member of The Sales Corner and would like to become one to get your own discount code. It’s completely free just by signing up here. Just sign up and then after we send you your free introduction content, just reply back and go ahead and mention this article!