Posts Tagged ‘Goal Setting’
It’s true that not everyone has been around “forever,” not even Google. In fact, it was only in 1998 that they were officially Incorporated.
Why do I mention that? Well, it has something to do with credibility of The Sales Corner.
Matt Geier was designing websites BEFORE Google was around. Matt designed his first website in 1995, and did about 10-15 of them that year using HTML 1.0. Later they evolved into better version of HTML and eventually started using CSS and other “code” to improve aesthetics, interoperability among browsers, and more!
When Google came out, some website owners became scared as to the unknown about “this new search engine” and others, like me, learned to thrive on that unknown with the promise of what was to come down the line. Those that didn’t understand how it worked, couldn’t utilize it and maximize their success as well, simply from lack of understanding and knowledge about it.
When Google first became “real” a lot of questions were asked about their search engine algorithms and how they looked at sites and more;
Nobody knew the secrets, and so you had website owners, and webmasters doing things like adding pop ups, or exchanging links, or sharing links on sites, and anything they could do to get Google algorithms to pick up on their sites with Google Robots and so forth. Some things people did know, came back to these types of tactics to get noticed. Unfortunately, hurting a lot of credibility from reputable sources in the process due to the “fast acting ways to get recognized” which were later recognized as ill-legitimate ways vs the good quality ways and over time Google adjusted this to some of the more current algorithms we see today.
Unfortunately, even today people try and fail to get the understanding of how Google searches work, and what they are really looking for in order to rank your page, or show you on a search.
We understand it; why? Because we’ve been “getting it” since day one finding out any information about how Google works! Searching and scouring the net; but did you know the best place is “from the source” Google, themselves? Yes, that’s right, you can follow them in all kinds of ways to understand what they tell you is the best way to get your website ranked, searched, and more!
Nowadays, Google has their hand in all kinds of things; and I want you to take advantage of Google’s great ability to show your website some really spectacular ranking results and traffic but in order to do that, here’s a list of things you’ll need to do every single day……..no, I’m not joking…. and If you cannot, then I simply suggest finding someone who can do this for you, because this is what it takes to generate results; Like The Sales Corner
1) Make sure you generate NEW content every single day, including Saturday’s and Sunday’s; This should be between 3-10 Articles or Blog posts a day that are original from each other. Each Article or Blog should be different in context or if the content is the same, change it so that the same content is read or appears different, and now it’s NEW or SIMILAR, but NOT THE SAME.
2) You need to advertise and market your content and drive it to the people, all of it, every day. The more your active with your site, the better results you’ll get from page ranking tools, and people like Google always looking for “active and popular” websites and blogs! The more people AND GOOGLE see your site active, the higher it will rank in popularity!
3) Don’t bother just exchanging links anymore, or even submitting to link exchanges! Get EXTERNAL LINKS in place! The problem with adding your link to a exchange, is well, you’re with about 1000 other links too; who knows if they are the same type of products or services. Instead; establish good relationships and get your link permanently placed on your partner’s pages, or customer’s websites. The reason you want permanent placement is to help with your “popularity” and the popular you are, the higher you’ll rank. This is only measured in part by how many external links you have; none-the-less, get some, it will help!
4) Stop making exact copies of your pages and putting them on different domain names. The only thing this is doing, is giving you three individual domains, with the same content on each one. That doesn’t provide any value. Google frowns immensely on this kind of behavior. Google algorithms look for “value add” and “unique” things that attract it’s attention. Having a site the same as the next, is like owning three cookie cutter houses in three different zip codes; You still have three houses, and the same amount of relatives at any given time in each one. Nothing new and valuable, just the same.
5) If you cannot do what needs to be done to manage and maintain your website presence, find someone, like The Sales Corner, who can help offset those tasks and become focused on generating results geared to help YOU directly! It’s imperative you take a focus on your business results and stop leaving sales and marketing driven items to your graphics designer, or sales to your engineering team! Work with people that give you the results you’re looking for; not the one’s they want to sell or offer in their proposal!
Good Luck
Matt G
The Sales Corner
For more information on the types of things The Sales Corner LLC can do for your business, website, or brick and mortar, you can can follow this link to our Free Membership Information page, or view our Digital Services and Products Store. If you’d like to become a member of The Sales Corner LLC to get more Free Sales and Marketing or Business help, you can fill out this form now. To go back and understand even more history, there’s a wonderful story about The Sales Corner LLC here that you can review.
During my workshops I frequently speak of the need for selling professionals to be prepared for every selling situation. With the lack of selling methodology and training amongst 92% of the selling population there are a number of gaffs during the sales day.
After a relaxing Independence Day weekend, I returned to several emails. One of the most striking included the following, “I realize that your company may be too big to have a need for our training materials, but I liked what I saw on your webpage and I thought it might be worth having a conversation.”
While I honor the selling representative for having the gumption to connect, their lack of knowledge for my firm is alarming. Worse yet, there exists the typical bromide of “what you can do for me approach”. Selling professionals must refrain from selling products and begin to realize the need to invest in and develop relationships. Consumers buy from those they know and trust and this begins with intellectual dialogue based on objectives and values.
If there is a desire to invest in a relationship then:
- Conduct fundamental research on the company and establish need.
- Get introduced to the economic buyer through a third party.
- If a cold call is required, ensure the focus is on objectives and measurements of success.
- Conduct research on the true economic buyer, blind messages to gatekeepers will only get lost.
- Stop thinking of input; consider how your product or service will benefit the customer. Think of external value end the selfishness and focus on the prospective client.
Before you pick up the phone or key a letter:
- Know the customer.
- Know the industry.
- Know the competition.
- Know your value.
- Know your differentiation.
- Know your value proposition.
- Know your output.
- Know your decision maker.
- Know your time frame.
Customers are too busy and not inclined to have their time wasted on the folly of sales commission. The only methods of competitively selling today include differentiation, value and output. Anything less is simply a waste of the selling professionals time. How much do you know?
© 2010. Drew Stevens PhD. All rights reserved.
Drew Stevens is one of the world’s leading authorities on Sales Marketing & Business Development Solutions . Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website.
My name is Francis Walsh and I want to tell you what my baseline is. My baseline is where you are right now. “Where are you anyways?” I know where you want to be, but right now you’re here. “Where is here?”
Generating relationships online can be summed up in three, easy, steps. They are create, create, and interact with said create, create. It’s easy, but it’s not easy for everyone. Stop what you’re doing, Drop down to the consumer level, and Roll out the information that benefits the company in a positive way.
The intent of internet marketing is to connect with new users who through their normal every day travel of the internet, find information about you. If you increase the amount of information about you by 30% then you have more information about you from which new users are able to find your news.
The intent of internet sales is to generate revenue through the interaction of a company user and a consumer interacting via their computers. Without an increase of content a company user could go out and increase sales by thirty percent through interactions with new consumers. The company user is creating new content and interacting at the same time. Driving sales into the company to generate a 30% increase in sales is different than increasing the amount of content by 30%.
I could take the 30% to the next level and say a goal of receiving 30% growth on investment would, in banker’s terms, mean a return of $4000 on a $3000 investment. Each baseline is a little different and in the end, has a different result.
Consider each baseline as you enter into a new partnership where a provider will be doing the work for you. The best rests come from proper planning and a mutual understanding of the baseline and the goal.
Francis Walsh
77375
“A baseline is a line that is a base for measurement or for construction; What are you trying to construct for your Internet Marketing?”
One of the worst things that hurt individuals is the inability to grow. We all have skeletons that haunt our past- if we let them. Previous issues, phobias and concerns can be like anchors on boat, they can continually drag you down until you reach the bottom; and they can sink you.
If you feel you are held back, it just might be past ghosts. The focus must be on the present and the future- not the past. You cannot alter the past; you can only impact your future.
I learned this imperative life lesson many years ago as a survivor of child abuse. After many years of physical and mental anguish I was forced to mature quickly while making many life-altering decisions. Now as a professional entrepreneur and more importantly a joyful father and husband I understand the power of focus and future. Life from time to has been volatile but if you remain focused and positive you can create the future you desire. Here is what I have learned along the journey:
- It is imperative to have goals and to write them down. When the mind views something on paper there is an implicit contract that gets committed to memory. Additionally, focus on time frames so issues you desire remain in reach.
- Dreams are those visuals that instigate and instill our desires. Never let anyone tell you dreams are folly. Those that do are stuck in their own hubris.
- Guilt is negative thoughts derived and devoured by self-deprecation. The “pity pot” cements us. Positive thoughts instill better outcomes.
- Franklin Roosevelt once stated, “The only thing we have to fear, is fear itself.” This is not a trite statement but very true. Fear similar to guilt stops you. Fear derails you. Fear stops growth. The best attitude against fear is risk. Higher risk means a greater opportunity for high returns.
- Similar to fear, procrastination when manifested will derail future growth. Procrastination is the resultant of both fear and guilt. To stop procrastination, one must create motion. Motion creates energy and with it the more speed to get more accomplished.
- Stop engaging with negative individuals, they only sink you. You are the summation of the individuals you associate with. If those around you do not love you unconditionally then you need to find new people. Altering your associations will bring significant changes in attitude and behavior.
- Never lose hope and never lose faith. Life has some hurdles and it is how you operate through and around them not avoiding them. Hurdles are unavoidable but can be speed bumps with the right attitude.
- No matter what God you believe in, never lose faith. God does not want anyone to fail and is always with us in the shadows walking right behind or beside us.
©2010. Drew Stevens PhD. All Rights Reserved.
Flexibility: Beyond Being Flexible
Success Coach; Speaker; and Author Susan Yakima from
Susan Shapes Success (link)
“Be more successful” “Be more successful right now”
You find yourself at a moment where the next decision you make will determine the outcome of your future. Not all of your future, just the part that has everything to do with your next decision. You are experienced and knowledgeable about the subject. You are called to action for a cause; the only problem is you’re on the wrong side of the issue.
Flexible:
Admitting of being turned, twisted, or bowed; you are capable of being flexed or bent over without breaking, yielding to great stress, not stiff or brittle. “Is that you?”
“I am very flexible.”
I like to give more than I receive. I am conscious of withdrawals on the emotional saving’s accounts of my family, friends, and colleagues. I make deposits all the time. In my generosity I find that I meet more people who like me, live life bending and bowing to accomplish more. I am supportive of their ambitions and we work together to get more done.
“You may ask me what accomplishments I have made and I will say that being happy is my greatest achievement.” ~ Susan Yakima http://www.susanshapessuccess.com
The Sales Corner: “Interact with more customers today” “FREE sales training and advice”
Why is it that individuals are so negligent to things that make a difference? As a business professional I find it vital to be attentive to nuances that aid relationships. These include graciousness, name recognition and simply being attentive.
Psychologists have studied the use of the Primary/Recency Effect, known for an individual’s ability to recall the first and last things they see or hear. If the cliché holds that people judge a book by its cover, then many will be ignored.
Business today requires being in the moment, and attentive to all things. Misspelling names, forgetting appointments, etc, do not gain accolades. If you want to leave a lasting impression and gain better relationships follow the simple suggestions:
- Follow the Dale Carnegie Rule. In 1983, I read “How to Win Friends and Influence People”. The first rule, “a person’s first name is the sweetest sound they will ever hear. If you do not recall, write it down. If you cannot pronoun it ask the person. Stop being lazy and make a better first impression.
- Cold Call Failure. Cold calling today is repulsive. Too many agents obtaining lists and calling prospects without preparation just provocation. If there is no want or need, there is no conceptual agreement. Stop calling people from a list and target a microcosm that might have a better need for your service.
- Email Etiquette. As the Internet developed positive and negative rules of engagement developed to help with email use. However many today continually send emails without a subject message. Unless you desire a lack of a reply, be more attentive to the subject and actions you want your receiver to take.
- Email Responsiveness. The purpose of email is to allow receivers to reply to email when they have a spare moment. However, what incites many is the general lack of a reply by receivers. People in all businesses are busy, yet this does not allow receivers to negate replies. Unresponsiveness to emails is as insulting as not saying “hello” to familiar faces on the street. No one is that busy.
- Responsiveness to Voice Mail. Similar to emails, stop hiding behind procrastination and return calls.
- Delegation without personalization. In the last few weeks I have sent correspondence to executives related to certain business matters. I realize the information will get read but delegated to a subordinate. However delegation might denote arrogance. Handwriting a simple note communicating the receipt of the letter, the importance of the query and the need for delegation is in the best interest of customer service. Arrogance and laziness trump customer service.
- Follow Up. Return calls when you say you will, send emails when you say you will and offer feedback when promised.
©2010. Drew Stevens PhD. All Rights Reserved.
Drew Stevens is one of the world’s leading authorities on business development and sales thought leadership. Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To discover how Dr. Drew can assist your organization to increase their business development skills visit him at www.drewstevensconsulting.com.