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Archive for the ‘The Sales Corner FREEBIES’ Category
My name is Francis Walsh and I want to tell you what my baseline is. My baseline is where you are right now. “Where are you anyways?” I know where you want to be, but right now you’re here. “Where is here?”
Generating relationships online can be summed up in three, easy, steps. They are create, create, and interact with said create, create. It’s easy, but it’s not easy for everyone. Stop what you’re doing, Drop down to the consumer level, and Roll out the information that benefits the company in a positive way.
The intent of internet marketing is to connect with new users who through their normal every day travel of the internet, find information about you. If you increase the amount of information about you by 30% then you have more information about you from which new users are able to find your news.
The intent of internet sales is to generate revenue through the interaction of a company user and a consumer interacting via their computers. Without an increase of content a company user could go out and increase sales by thirty percent through interactions with new consumers. The company user is creating new content and interacting at the same time. Driving sales into the company to generate a 30% increase in sales is different than increasing the amount of content by 30%.
I could take the 30% to the next level and say a goal of receiving 30% growth on investment would, in banker’s terms, mean a return of $4000 on a $3000 investment. Each baseline is a little different and in the end, has a different result.
Consider each baseline as you enter into a new partnership where a provider will be doing the work for you. The best rests come from proper planning and a mutual understanding of the baseline and the goal.
Francis Walsh
77375
“A baseline is a line that is a base for measurement or for construction; What are you trying to construct for your Internet Marketing?”
Popularity: 58% [?]
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My name is Francis Walsh. I spend most of my time right here, typing words that get noticed. I know this is true because people come and ask me what I’m writing about and why.
“I like to think they are more interested in my words but they’re not.” “They are interested in what I talk about.”
Content is King
“No doubt about it, content IS king.”
Right now, our friends and colleagues are talking and writing too. The problem is much of what they’re doing online has nothing to do with me or you. They are interacting on a personal level with their friends and colleagues who keep them motivated. Motivation is the key to happiness. Happiness is motivated through interaction on a personal level.
“People are online looking for the answer to their next big question and they know where to go for their answer, but they don’t yet know who the answer is going to come from.”
Even you have questions that need to be answered. They may change as your day goes along or as the need for an answer arises. What we all hope to have when questioning the things we need to know more about, is a rapid response.
“We like to get a quick response.” “Don’t you?”
Content is the answer. Or better yet, “Content about your product has the answers about your product.” Your business can quantify an actual benefit from having more answers about your product online. “Not just on YOUR blog or website, but anywhere there is a forum of similar minded individuals or subjects to leave an answer behind. This is the PERFECT place to introduce your position and the benefits of your product.”
“You have to spread yourself around if you want to really begin to see the benefit of marketing to the online community.”
Rapid Response Initiative
“I like to think that I can answer a question from anyone online before they actually sign off from that session of computer use.”
If you begin to initiate a rapid response to each and every request for an answer that comes in from anywhere online, you will dramatically increase your bottom line by “I would say 15% to start.” “And it doesn’t matter how big your company is right now!”
Small companies therefore have to consider that a 15% increase to their offline business from online activity would be a great boost, and big companies can see that taking back or acquiring more market share is possible. “Even companies that think they already have a presence online.”
“Some businesses don’t know what they’re doing really, and have no idea of the commitment it takes to drive business from the online marketplace.”
Being prepared to respond to that user before he or she signs off the internet is how you can expect these kinds of results.
Matt Geier has the platform to push a company forward quickly. Not just a man with a plan, but a team with a dream. “The dream is about building equity from internet sources using content placement and rapid response initiatives that not only boost productivity of what already exists online, but generates its own business away from the one location certified to be The Product Source.”
The investment is sound. The people are experienced and motivated. More businesses are getting results that they cannot get from anyone else. Other companies run around with a product’s old content, putting one thing everywhere. “One little thing” (and then they pray.)
“I expect everything I do to be successful and it is.” “I expect that every company that I work with will see tremendous growth, and they do.” “I can only say that I know what The Sales Corner will do, and it will be well worth it if you put your business on a fast track with us.”
“I can say more but then I think I said enough already.”
Sincerely,
Francis Walsh
77375
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ShareYou heard right! Were on Digg!
Connect with us!
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ShareI recall moving to St. Louis from the East Coast in 1999. After several months of acclimation I was asked to return to New York to conduct a sales seminar. I flew in a few days prior to enjoy some old jaunts and enact as tourist.
I was certain to visit Pennsylvania Station, my transportation portal to and from work for over 17 years. I awoke early the following morning to view the commuters and I was flabbergasted to see the worn, anguished and fatigued faces of those going to work. None looked happy. Albeit was early, yet many appeared dispassionate.
All people work because they must. The reward for work is money earned to pay for food, shelter and other necessities. However, work should be interesting. If it is not worth doing, do not do it! There are so many that teach, administer, manage, lead etc because they “have to”. True money is required to pay bills but if there is little happiness find something that does make you happy. After all you will spend over 40 years working. That adds to many unhappy days.
I am not suggesting you automatically quit and join a Broadway production but find labor that keeps you passionate and interested. Why interact with others that do not respect you and conduct boorish tasks. Find your love, find your happiness and regain your life. Do not become the dispassionate commuter but rather the conductor of your life.
Quote of the Day
Few are they who have never had the chance to achieve happiness … and fewer those who have taken that chance.
- Andre Maurois – French Author
©2010. Drew Stevens PhD. All Rights Reserved.
Limited beliefs also withhold your success, Click Here for a Free Report on Overcoming Limited Beliefs
Drew Stevens PhD is one of the world’s leading authorities on business development and practice management success. Dr. Drew is the author of the successful sales process book Split Second Selling and the upcoming book Ultimate Business Bible – 10 Strategies for Achieving Ultimate Business Success. Click to receive a free chapter of Ultimate Business Bible. Dr. Drew is one of the founders of the Sales Leadership Program at St. Louis University and operates Sales Fitness and Business Expert Radio one of the Internet’s highly successful podcasts and radio programs. To discover how Drew Stevens can dramatically accelerate your revenue contact him through his business development and sales
Popularity: unranked [?]
ShareA common travesty that underpins sales success is fear. Selling professionals fear picking up the phone, they fear asking for referrals, they fear asking for the agreement. Sellers fear because they do not know what to do if something does not go their way. They have failed. Not true, failure is the best teacher in the world. Stop looking at failure as a negative. A terrific mentor, author and king of the consulting world Alan Weiss states, “If you are not failing you are not trying”.
First, selling professionals are constantly immersed in rejection. Yet it all begins with confidence. Sellers must believe in the products and services they represent. If you do not believe it you will not sell it! How do you expect buyers to believe you if you cannot believe it? Avoid failure with passion and conviction for the company you represent.
Second, regular readers of this column know my thoughts on cold calling- I abhor it. There are times when it is necessary. More importantly, there are times when friends, peers and colleagues might provide sellers with a referral. Research in this area illustrates that over 78% of individuals procrastinate making these calls because of rejection. Refrain from preconceptions and pick up the phone! What you are really saying is that you do not know what to say after hello! Rejections diminish with proper preparation, provocative questions and action steps.
It is important to remember that buyers do not reject you personally, they reject the offer simply because there is a lack of trust and value. Therefore, sellers must find methods that counteract these issues.
“Failure is not an option” originated from the issues of Apollo 13. Unfortunately many selling professionals use the cliché for all their efforts. With so many organizations lacking investment in their sales teams and with less individuals investing in themselves, failure is the best educational tool. Keep trying, continue failing, stop looking for short term results but long term strategies of self-mastery. Failure is the key to your economic selling future!
Additional Quote for the Day
“Why don’t you want to do what you know you should do? The reason you don’t is that you’re in conflict with yourself.” – Tom Hopkins (The Art of Selling)
©2010. Drew Stevens PhD. All Rights Reserved.
Limited beliefs also withhold your success, Click Here for a Free Report on Overcoming Limited Beliefs
Drew Stevens PhD is one of the world’s leading authorities on business development and practice management success. Dr. Drew is the author of the successful sales process book Split Second Selling and the upcoming book Ultimate Business Bible – 10 Strategies for Achieving Ultimate Business Success. Click to receive a free chapter of Ultimate Business Bible. Dr. Drew is one of the founders of the Sales Leadership Program at St. Louis University and operates Sales Fitness and Business Expert Radio one of the Internet’s highly successful podcasts and radio programs. To discover how Drew Stevens can dramatically accelerate your revenue contact him through his website.
Popularity: 14% [?]
ShareIt’s true that not everyone has been around “forever,” not even Google. In fact, it was only in 1998 that they were officially Incorporated.
Why do I mention that? Well, it has something to do with credibility of The Sales Corner.
Matt Geier was designing websites BEFORE Google was around. Matt designed his first website in 1995, and did about 10-15 of them that year using HTML 1.0. Later they evolved into better version of HTML and eventually started using CSS and other “code” to improve aesthetics, interoperability among browsers, and more!
When Google came out, some website owners became scared as to the unknown about “this new search engine” and others, like me, learned to thrive on that unknown with the promise of what was to come down the line. Those that didn’t understand how it worked, couldn’t utilize it and maximize their success as well, simply from lack of understanding and knowledge about it.
When Google first became “real” a lot of questions were asked about their search engine algorithms and how they looked at sites and more;
Nobody knew the secrets, and so you had website owners, and webmasters doing things like adding pop ups, or exchanging links, or sharing links on sites, and anything they could do to get Google algorithms to pick up on their sites with Google Robots and so forth. Some things people did know, came back to these types of tactics to get noticed. Unfortunately, hurting a lot of credibility from reputable sources in the process due to the “fast acting ways to get recognized” which were later recognized as ill-legitimate ways vs the good quality ways and over time Google adjusted this to some of the more current algorithms we see today.
Unfortunately, even today people try and fail to get the understanding of how Google searches work, and what they are really looking for in order to rank your page, or show you on a search.
We understand it; why? Because we’ve been “getting it” since day one finding out any information about how Google works! Searching and scouring the net; but did you know the best place is “from the source” Google, themselves? Yes, that’s right, you can follow them in all kinds of ways to understand what they tell you is the best way to get your website ranked, searched, and more!
Nowadays, Google has their hand in all kinds of things; and I want you to take advantage of Google’s great ability to show your website some really spectacular ranking results and traffic but in order to do that, here’s a list of things you’ll need to do every single day……..no, I’m not joking…. and If you cannot, then I simply suggest finding someone who can do this for you, because this is what it takes to generate results; Like The Sales Corner
1) Make sure you generate NEW content every single day, including Saturday’s and Sunday’s; This should be between 3-10 Articles or Blog posts a day that are original from each other. Each Article or Blog should be different in context or if the content is the same, change it so that the same content is read or appears different, and now it’s NEW or SIMILAR, but NOT THE SAME.
2) You need to advertise and market your content and drive it to the people, all of it, every day. The more your active with your site, the better results you’ll get from page ranking tools, and people like Google always looking for “active and popular” websites and blogs! The more people AND GOOGLE see your site active, the higher it will rank in popularity!
3) Don’t bother just exchanging links anymore, or even submitting to link exchanges! Get EXTERNAL LINKS in place! The problem with adding your link to a exchange, is well, you’re with about 1000 other links too; who knows if they are the same type of products or services. Instead; establish good relationships and get your link permanently placed on your partner’s pages, or customer’s websites. The reason you want permanent placement is to help with your “popularity” and the popular you are, the higher you’ll rank. This is only measured in part by how many external links you have; none-the-less, get some, it will help!
4) Stop making exact copies of your pages and putting them on different domain names. The only thing this is doing, is giving you three individual domains, with the same content on each one. That doesn’t provide any value. Google frowns immensely on this kind of behavior. Google algorithms look for “value add” and “unique” things that attract it’s attention. Having a site the same as the next, is like owning three cookie cutter houses in three different zip codes; You still have three houses, and the same amount of relatives at any given time in each one. Nothing new and valuable, just the same.
5) If you cannot do what needs to be done to manage and maintain your website presence, find someone, like The Sales Corner, who can help offset those tasks and become focused on generating results geared to help YOU directly! It’s imperative you take a focus on your business results and stop leaving sales and marketing driven items to your graphics designer, or sales to your engineering team! Work with people that give you the results you’re looking for; not the one’s they want to sell or offer in their proposal!
Good Luck
Matt G
The Sales Corner
For more information on the types of things The Sales Corner can do for your business, website, or brick and mortar can be found in our Membership Packages here; http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/
Popularity: 16% [?]
ShareI am noticing a trend developing across several industries. It is not only a systemic issue which will create depletion of customers and revenue but foundational. The reason why the issue seems to be more apparent now then prior to the recession is simply most organizations did not focus on rudimentary practices that assisted to retain and acquire new clients.
The fundamental issue that continues to escalate is a lack of attention to marketing and sales. Organizations simply did not focus on sales efforts prior to and during the recession. Nothing happens without a sale. It was great in the years 2005 to 2008. The phone was
ringing the orders were continuously coming in and many people were not concerned. As the bubble grew so did profits and so did egos; many individuals simply forgot the reason why they were in business. More importantly what originally got them there would not continue to get them to their end result.
I find now organizations in panic as revenues and subsequently clients have decreased. Yet when questioned about branding efforts or investments into the sales teams I am negated. If there is not investment in marketing and sales where is the money going. And more importantly, now that times are a bit slower, it is a terrific time to educate, stimulate and grow these imperative efforts.
It is vital in any economic cycle every company to invest a good percentage of its income on the sales and marketing efforts of its organization. Therefore it is necessary to understand that you are not only in your individual businesses but the marketing business. This requires pre-engagement marketing opportunities and post-engagement follow – up.
The tactics that businesses employ will assist in creating the allureand cache necessary that then develop brand. The concept of brand development is vital to be heard amongst the cacophony of competitors. Brand helps to create competitive differentiation. Consumers purchase because of the allure and trust. It is necessary that to concentrate all efforts on daily basis in building trusting relationships that create emotion and value. Consumers invest in brand and buy on emotion not from the bromide of features.
Consider this, the foundation of every business is the acquisition and retention of clients. The roof protecting the business is its strategy. There are than four pillars that connect the roof to its solid core and these include marketing, accounting, sales and service. If you truly want to build a profitable, productive and passionate business with less labor and more revenue than focus on these vital principles. Continually review you strategy in every economic cycle and I guarantee that your profits will be higher; your labor less as well is your stress.
Take the time now to retool your strategy, refocus your core energies and rekindle the energies of your organization. I’ll look forward to hearing your stories as you accelerate your business strategies!
©2010. Drew Stevens PhD. All Rights Reserved.
There are seven secrets for selling effectiveness. Click here For a Free Report 7 Secrets to Selling Success
Drew Stevens is one of the world’s leading authorities on business development and customer satisfaction. Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To discover how Dr. Drew can assist your organization to increase their business development skills visit him at www.stevensconsultinggroup.com
Popularity: 10% [?]
ShareDuring a recent analysis of a selling organization, I conducted a mystery-shopping excursion to determine the best practices and limitations of the sales group. What I found is common in most organizations.
How often do you listen to your voice mail? How often do you change it? How often do you obtain specificity in the message?
Voice mail services two purposes: 1) to enable your caller to leave a specific message for you and 2) for you to leave specificity on your return call. However individuals will not leave specifics if you do not disclaim how. For example during my mystery excursion the following message was left [name changed to protect the guilty] “Hello this is Rhonda please leave a message at the tone.” The last time I heard this was 15 years ago when voice mail was introduced.
Proper business voice mail should stipulate your name, the firm name, what you want your caller to do and the actions you will take upon receipt of the message. I tell callers to leave a brief message, the best telephone number and time to ring them and that I return their call in 90 minutes. Action is required otherwise your message becomes driftwood in a sea of eternity.
Your voice message must depict your professionalism, your ethics and your responsibility.
The second common selling issue is the identity of the firm when calling a main switchboard. During recent client analysis I ring up the reception area only to have been immediately placed on hold or immediately transferred to another party. Emergency responders take more time to diagnose my issue!
Reception is the first line of organizational identity. Rushing parties off the line, placing them on hold, using mechanistic approaches are methods that destroy prospective client interactions. 45% of every customer interaction involves some level of customer service. Do not allow prospective customers to judge a book by its cover, make a good first impression and treat ‘em right!
©2010. Drew Stevens PhD. All Rights Reserved.
There are seven secrets for selling effectiveness. Click here For a Free Report 7 Secrets to Selling Success
Drew Stevens is one of the world’s leading authorities on business development and customer satisfaction. Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To discover how Dr. Drew can assist your organization to increase their business development skills visit hime at www.stevensconsultinggroup.com
Popularity: 14% [?]
ShareWhen The Sales Corner launched in it’s early conception, like a lot of places, little was known about it’s greatness at the time. Its true that over time, A LOT of people are understanding how they can benefit from the things we offer. Be it Free information or resources, or paid resources that are provided, everyone is benefiting!
One of The Sales Corner missions to is always be providing new ideas and new things to try and help you build your Sales and Marketing methods and tactics, and improve on your work! Another mission is to be here for you to utilize and take advantage of our experience, knowledge, and expertise’s we can offer you!
It’s true that on the outside, we look like another place just marketing products and services. The truth is, there’s a WHOLE LOT more we do that most people won’t even realize until they ask for help!
“We do not blow smoke at you and you will not see us hype over things we cannot control.”
Just like a lot of places, we are very careful to tread in unknown waters. However, very little waters are not an area of expertise for our collective group. Due to the nature of bringing people together, you benefit from our relationships we provide you with to help you grow and sustain your business. Being careful means that you can be rest assured that we are up to speed with knowledge and experience that today’s business requires!
We want people to utilize us when they are having problems. We don’t care what “those problems” are, we just want you to know we are here to help the best we can.
We’ve compiled a list of Membership Subscriptions to help you understand our broad knowledge and experience base.
These automatically entitle you to the Free Membership services we offer for ALL of our Members (FREE and PAID)!
Don’t waste anymore time; Get the Marketing, or Design, or other Sales and Marketing Support help you need today!
http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/
REMEMBER, even FREE registrations get more! Don’t forget to Register with us for Free to start helping you today! — The Sales Corner
Regards,
The Sales Corner
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The Sales Corner Tip of the Day
