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What’s a good way to drive new clients and new relationship to your business? By helping people succeed.

Let me first tell you how positive I am about what we are doing here for people and their business. We are very glad our members continue to stay on our list and go down this path with us.

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Many years ago while participating in track and field my coaches typically spoke of cadence. In fact, many athletic events use cadence in their respective performance. Football players have a cadence before each play, dancers have a cadence in their performance and coincidentally those that sell require a cadence.

To perform at a higher level in selling products and services, one must have a certain cadence in delivery and building relationships with clients. Here are some of the things required to assist with your cadence:

  1. Confidence. Consumers invest in those they know and trust. However, they also invest in the conviction from the selling representative. Your cadence will be affected by the highs and lows of your confidence.
  2. Presentation Flow. Presentation is where it all begins. Know what you want to say, how you are going to say and but most of all listening is more important then speaking.
  3. Preparation. One cannot have cadence if there is a lack of preparation. Understand how your services can assist the buyer. Look at issues from the perspective of the buyer; think output. What can you deliver that can aid the client?
  4. Presence. When you look good, you feel good. Sellers need to dress the part. Invest in good clothes, and groom well. Be noticeable when you walk into a room.
  5. Poise. Buyers implicitly affect tempo with questions and concerns. Remain neutral during volatile periods with proper research and preparation. The better you plan the less likely impact to your poise.
  6. Equality. When you formulate equality with the buyer there is better conversation. Your interaction should be a meeting of peers, anything less is a vendor.
  7. Labor Intensity. Relationship building is must easier, and you have more swagger when you meet only with decision makers. Gatekeepers waste time and affect your confidence. Meet and greet only those that understand your value.

The concept of cadence is formulated from continuous learning and practice. Athletes and dancers practice daily to broaden their strengths. They understand the value of self-mastery, learning all they can to heighten their performance. Take the first step and before you know it you will be swaying with the music.

2010. Drew J. Stevens PhD. All rights reserved.

Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 40 international keynotes, seminars and workshops per year. Dr. Drew is the founder of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website or call 877-391-6821.

Popularity: 57% [?]

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What nonsense is that? You’re the one that conceptualized, designed, and built your business from the ground up. You’re the one that has 100% control over everything in your company; right? Or do you?

Do you build any of your “business model” on “what ifs” — because “what if” you lost a limb, an ear, a finger, an arm, a leg, or god forbid, your head? Could you continue to operate in whatever way you needed to without a hiccup in your service to clients, customers, and other business relationships?

“I doubt that I could continue operating at full capacity in the event of a catastrophic time.”

Knowing our own limits, only helps us understand yours. Were all different, but, similar. Business can be looked at in the same light;

Business models are at a core, the template for all business models. Having a different business then the next person only makes you “similar” in the fact of processes, and things to do to keep your business active and going. (finding new partners, getting new suppliers, having someone do collections, finding new customers, seeing into new markets, driving new sales etc..)

You’re business may not have the same struggles as mine, or Joe’s, or Bob’s but I can bet your “butt” that all three of our business’s will need help to stay going, either now, or in the future!

So if you’re reading this, then you may be like a lot of other people who ask us; “What can The Sales Corner help me with?”

This is our response, which simply put is EVERYTHING, “What do YOU NEED?

Once you can establish the need or multiple needs that you have, it will be easy to find a way to fill the need using The Sales Corner.  In fact there are several ways we can fill your needs with the offering of full service membership packages to look out in ALL the areas you might be looking for help!

See a complete list of package offerings here;

http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/

ADDITIONALLY I can offer you some “REAL INSIGHT” into others similar needs and how they were able to utilize The Sales Corner to address those needs;

Question 1

My computer is running slow; My internet sites take longer to load and I wish there was a way I could get someone to help me without having to worry about the expensive price of the local “Squad” or wait from “someone in another country” to call me back or fix my issue.

Answer 1

The Sales Corner is able to propose one of our Phone Service and Support membership packages which are designed as all inclusive to what was needed here for this client to get phone support for  “general technical help, and product application support.” As this client had issues and needed a resource to contact with the assurance they would get a timely, and well educated response!

Question 2

What do I need to keep active, and reach my customers/clients?
I already know how to write my own content, publish my own articles, and get out into the Social Media scene to grow myself;

Answer 2

The Sales Corner is able to propose one of our Quarterly Website/Blog membership packages which is all inclusive to what this client needed to get a Website Built, Integrated, and Managed after Install! We think it’s great even when you don’t know what you need to in order to have a medium to communicate yourself on. This gives them ability to communicate directly and privately to their own user base!

Question 3

How can I get into new Sales and Marketing areas with my current projects?
I don’t know anything about how to use a blog, where I should be online or offline, or how to reach new people because my “old” approach isn’t working anymore;

Answer 3

The Sales Corner is able to propose one of our Quarterly Internet Marketing / Sales membership packages which are designed as all inclusive to what this client needed to get their products, their face, and “their business” out to people who wanted to know about them! This will keep them there where they need to be, in front of people online and off!

Question 4

Some folks out there have their own sites on a free host, or a host that charges them a monthly or annual fee; That’s okay, but sometimes people don’t always know what to do in these cases or how to get to their files etc. How can The Sales Corner help me get a place to host or store my files for my website, my blog, or FTP access?

Answer 4

The Sales Corner is able to propose one of our Quarterly Website/Blog Hosting membership packages which are designed as inclusive to what this client needed for their files to be stored, accessed, and managed on a regular basis as they saw fit! Now they can upload/download and so can their users (With or Without a Blog if they like since this is “file storage”).

As you can see, The Sales Corner and our network of members have very good methods of helping you get more information for free, save your business money, get more all while you can walk away and feel confident to know that you’re business isn’t going to fall under, because you couldn’t afford our monthly fee, or that yearly cost to keep it going!

“The Sales Corner is always willing to listen and work with all of our members to accommodate their needs and wants and desires, after all you help us keep going as much as we help you; We simply supply the magic powder to mix it all together which is then what we give you which is tangible and something you can count on for your business needs!”

Matt G
The Sales Corner

“The Shaman says only the best leaders use help to their advantage.” The Sales Corner Probing Question of the Day:

“When you find yourself without an answer to a problem….” “Where do you go to find the answer?”

Popularity: 88% [?]

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When Bob called, he was concerned about his website not selling enough products. Bob wanted to know what he could do to capture more sales. He wanted to know what he could do to get more people to sign up on his mailer. He wanted to know what he could do to have a better “voice” to his customers. Bob wanted to drive business, and wasn’t “getting the how to” do it!

After Bob started rambling more, I had to stop him. I had to ask him to talk to me and sort out his questions and put them into a “mental bucket”, to address each one separately, uniquely. He asked why? “That’s a good question” I said, and I proceeded to explain he needed to treat his problems, like seeing the doctor;

I said to him; “Bob, you need to be focusing on the cause of your issues, not the symptoms of you are having, or not having the results you intended, or have worked so hard for thus far to no avail.”

I was able to convince Bob that he was stretching himself to far at once. He was getting his information and direction from too many sources at once, interjecting everyone’s opinion into his business model. Among these things, getting side tracked in his efforts of achieving better results from his website performance was not helping him. Bob needed to do so much to run his business, but couldn’t.

Bob was stressed that he wanted to make an income selling these great exercise products he invented. He wanted to keep inventing them and keep selling them. These products are wonderful, because he designs them, and they are functional and work great. They are one of a kind, with a great price, and no competition because he is unique in his niche.

What Bob needed was to quit his suffering and time wasting and allow someone to help him grow his market and manage his web presence. Bob needed an administrative assistant in so many ways. Bob needed a e-commerce website team. Bob needed business cards, flyers, and print ad’s. Bob needed visibility, and a “face in front of customers” and he was not getting any of this from his current provider!

I said to Bob to quit his worrying. I told him “I have a the resources, tools, people, and “keys on a keyring” to unlock any doors you want.”

Bob asks me; “what will it cost?”

I directed Bob to the following link and let Bob customize his package. Bob bought a Marketing and Sales package from The Sales Corner, and now, today, he’s out finding a local office site for his new retail building!

WHY? Because he’s growing because SALES = GROWTH!!

Bob wants you all to grow too! Bob agrees that many of us need different things to “grow our business.”

Bob says look here;
http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/
Because there are packages and resources for just about anything he’ll need to run his business online, and off!

Regards,

The Sales Corner

Popularity: 8% [?]

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I am noticing a trend developing across several industries. It is not only a systemic issue which will create depletion of customers and revenue but foundational. The reason why the issue seems to be more apparent now then prior to the recession is simply most organizations did not focus on rudimentary practices that assisted to retain and acquire new clients.

The fundamental issue that continues to escalate is a lack of attention to marketing and sales. Organizations simply did not focus on sales efforts prior to and during the recession. Nothing happens without a sale. It was great in the years 2005 to 2008. The phone was

ringing the orders were continuously coming in and many people were not concerned. As the bubble grew so did profits and so did egos; many individuals simply forgot the reason why they were in business. More importantly what originally got them there would not continue to get them to their end result.

I find now organizations in panic as revenues and subsequently clients have decreased. Yet when questioned about branding efforts or investments into the sales teams I am negated. If there is not investment in marketing and sales where is the money going. And more importantly, now that times are a bit slower, it is a terrific time to educate, stimulate and grow these imperative efforts.

It is vital in any economic cycle every company to invest a good percentage of its income on the sales and marketing efforts of its organization. Therefore it is necessary to understand that you are not only in your individual businesses but the marketing business. This requires pre-engagement marketing opportunities and post-engagement follow – up.

The tactics that businesses employ will assist in creating the allureand cache necessary that then develop brand. The concept of brand development is vital to be heard amongst the cacophony of competitors. Brand helps to create competitive differentiation. Consumers purchase because of the allure and trust. It is necessary that to concentrate all efforts on daily basis in building trusting relationships that create emotion and value. Consumers invest in brand and buy on emotion not from the bromide of features.

Consider this, the foundation of every business is the acquisition and retention of clients. The roof protecting the business is its strategy. There are than four pillars that connect the roof to its solid core and these include marketing, accounting, sales and service. If you truly want to build a profitable, productive and passionate business with less labor and more revenue than focus on these vital principles. Continually review you strategy in every economic cycle and I guarantee that your profits will be higher; your labor less as well is your stress.

Take the time now to retool your strategy, refocus your core energies and rekindle the energies of your organization. I’ll look forward to hearing your stories as you accelerate your business strategies!

©2010. Drew Stevens PhD. All Rights Reserved.

There are seven secrets for selling effectiveness. Click here For a Free Report 7 Secrets to Selling Success

Drew Stevens is one of the world’s leading authorities on business development and customer satisfaction. Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To discover how Dr. Drew can assist your organization to increase their business development skills visit him at www.stevensconsultinggroup.com

Popularity: 8% [?]

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Have you called your customer out of the blue and asked “How are you today?”

Did you know that asking a customer how they are doing shows that you perceive them as important? Did you know that if they feel important by you, they will feel the need to continuing to develop that relationship, which provide value?

One of the best Sales Probing Questions is “How are you today” or “How are you doing” because often times those will open the mouth of your prospect and get them talking. Getting your prospect talking is very key to even the earliest beginning of understanding what plagues them, and what helps them.

Dale Carnegie talked often about how you should win friends, and influence others. Winning friends, means that you are taking steps to identify a valuable relationship, and build on it. Knowing someone that wants to be around you because they find value in the relationship or can identify in a way that is “common” in each of you is really your best investment! Being friendly with words like “how are you today” can be very beneficial in the eyes of a good prospective relationship.

A lot sales people come to us asking how they can improve their sales or sell more with what they have! We always try to tell them that there’s no magic “sales key.” If you’ve been in just sales, you’ll know this, due to all the types of people and encounters you have. For those that have not ventured there, and have a product or service they are selling, often do not realize they might be selling even when they don’t think they are. When you are in front of that customer, or on the phone with them; ask how they are doing today, or how they have been.

We can always find something to promote, or talk about. We can even always provide you a tip that will possibly increase your sales or marketing flow. What we cannot do, is ever guarantee anyone results that just are not realistic. As a sales guy, you can be told that “the sky is the limit” when it comes to a commission, but as a realist, you’ve also got to know where the current limits are in your current plans and models. Without knowing your current limits; how will you understand at what points in your system you can fail? Saying hello, “how can I help you”, or “how are you doing?” is a great way to start understanding your own hurdles and pit-falls.

Regards,

The Sales Corner

Popularity: 6% [?]

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Recently a friend of mine was conducting performance reviews for her staff. She has 16 direct reports and when finished all received a superlative review. With the completion of her paperwork and interviews she provided the reviews to her manager for sign off. Trouble began. Her manager indicated to her that she would need to revise all 16 reviews because no one could receive a superlative- it would hinder the firm’s bell curve. I am not making this up!

Performance is based on individual observed behavior as it correlates to both goals and organizational standards. Employees are then reviewed based on prior performance to these issues. Therefore individuals are honored for their efforts to conform to these standards. Bell curves kill morale and performance because they not only compare but reward non-performers with performers. Two issues here 1) If individuals cannot meet goals and standards they need to be terminated. Organizations are too busy attempting to make profits. Further when individuals do not perform there is either a management/employee relationship issue or a hiring issue. 2) To get individuals performing at optimum efficiency seek the best practices of the best people and communicate more. Too many reviews are too little too late. Reviews are not confidential year end documents but rather monthly communication vehicles that assist in providing direction for employees.

To determine best practices for employee performance reviews email me for a quick 10 step tip sheet.

©2010.  Drew J. Stevens Ph. D. All rights reserved.

Drew Stevens PhD works with organizations to dramatically accelerate revenue. Dr. Drew is the author of six books including Split Second Selling and the soon to be released Ultimate Business Bible. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness with Dr. Drew. To gain a free 30 Minute Coaching contact Dr. Drew today get the proper prescription for your success.

Popularity: 3% [?]

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The other morning I stepped out onto the driveway to retrieve my morning paper when I saw a noticed attached to my front door. A local realtor had placed collateral materials on my door in the hope of gaining my business. The problem- no value, no trust and no relationship. Too many of you today are conducting the same rote methods of yesteryear and gaining no traction. Today’s competitive landscape requires three things for sellers:
1) A relationship
2) An expression of value
3) The requirement of YOU taking command of the action steps
Prospective clients are too busy and there is too much competition. Sellers and business professionals must create value with differentiation and a focus on the client. Do not leave selling in the hands of the client- if you want business you must make it happen.

Thought to Begin the Week – Are you sitting on your past or creating a new future – Anthony “Box” James

To gain a free 30 Minute Coaching Session or to request Secrets of Selling Success contact Dr. Drew today get the proper prescription for your success.

©2010. Drew J. Stevens Ph. D. All rights reserved.

Drew Stevens PhD is one of the world leading authorities on sales and customer service. Drew helps business to dramatically accelerate revenue. Dr. Drew is the author of six books including Split Second Selling and the soon to be released Ultimate Business Bible. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness.

Popularity: 6% [?]

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One of the biggest impediments to selling is abysmal customer service. Over 50% of every client interaction involves servicing the customer well. I am aghast how poor some selling representatives are.  I was recently asked to call the Division Manager of a recognizable national insurance chain to deliver a keynote. I have called three times from the referral mentioning the initiating person and yet no return calls. While I understand busyness I do comprehend tomfoolery. Not returning calls, monitoring caller id, not sending thank you cards and confirming appointments are all methods that will ensure client attrition. If you want more business sometimes it is looking at the small stuff.

There are 7 for instant customer service email me today for a FREE tipsheet. And ask about our Free 30 Minutes “Sales Acceleration Coaching Clinic”.

©2009. Drew J. Stevens Ph. D. All rights reserved.

Drew Stevens PhD works with organizations to dramatically accelerate revenue. Dr. Drew is the author of six books including Split Second Selling and the soon to be released Ultimate Business Bible. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness with Dr. Drew. To gain a free 30 Minute Coaching Session or to request Secrets of Ultimate Business Success contact Dr. Drew today get the proper prescription for your success.

Popularity: 10% [?]

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