Archive for the ‘Marketing Tips’ Category

Wow, Drew Stevens is dead on in this video.

So many people (sales or otherwise) just sometimes can’t seem to “walk the walk” and stay with it!

The Sales Corner understands what it takes to grow your Social Media, your sales customer base, your marketing base, and more. Persistence and other tools and ethics apply!

Drew Stevens is working on a new book! Stay in touch with us for more information to follow soon!
Want to see if Drew is coming to a city near you? View his schedule on The Sales Corner public events calendar!

He is one of the world’s leading authorities on Sales Consulting, Business Development & Marketing Solutions. Drew is the author of the successful sales process books – Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales consulting website – stevensconsultinggroup.com.

Popularity: 6% [?]

By now, you’ve been around enough to read a large amount of content for Drew Stevens. We want you to consider the power and momentum that he can help bring to your business model or organization. We invite you to view one of his new videos and see his “View from the Stands” about the “Doctor Biz” so you can Accelerate your patient volume with proper marketing techniques!

Drew Stevens is one of the world’s leading authorities on Sales Consulting, Business Development & Marketing Solutions. Drew is the author of the successful sales process books – Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales consulting website – stevensconsultinggroup.com.

Popularity: 13% [?]

What do you see when you look in the mirror? This is not a trick question. Yes you see you. I am often amazed by the amount of individuals that own and operate businesses that constantly look in the mirror and only see themselves. The world of sales and marketing doesn’t operate from selfishness and conceit. Consumers today demand value and most importantly respect. Therefore several issues are most prevalent

1. Operate from the other side of the mirror. Stop thinking about yourself and your business and think from the customer perspective.
2. Provide value. Refrain from the folly of features speak from what is most imperative to the consumer.
3. Stop speaking. Start questioning. You discover more when you are not talking.
4. Stop the tactics. Operate from a strategic perspective and the driving force of your organization.
5. Engage the client. Seeing from the customer’s eyes means providing them abounding customer service.
6. Surprises. If you do not want any, mystery shop your own organization similar to a customer. Ensure service and support permeate the organization.

If you take just a few moments each day to envision issues from the client perspective you will create better returns and more revenues. Seeing things from the eyes of the customer alters perspective and initiates better value. What do you see when you stare into the mirror?

©2010. Drew Stevens PhD. All Rights Reserved.

Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 40 international keynotes, seminars and workshops per year. Dr. Drew is the founder of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and sales website or call 877-391-6821.

Popularity: 36% [?]

My name is Francis Walsh. I spend most of my time right here, typing words that get noticed. I know this is true because people come and ask me what I’m writing about and why.

“I like to think they are more interested in my words but they’re not.” “They are interested in what I talk about.”

Content is King

“No doubt about it, content IS king.”

Right now, our friends and colleagues are talking and writing too. The problem is much of what they’re doing online has nothing to do with me or you. They are interacting on a personal level with their friends and colleagues who keep them motivated. Motivation is the key to happiness. Happiness is motivated through interaction on a personal level.

“People are online looking for the answer to their next big question and they know where to go for their answer, but they don’t yet know who the answer is going to come from.”

Even you have questions that need to be answered. They may change as your day goes along or as the need for an answer arises. What we all hope to have when questioning the things we need to know more about, is a rapid response.

“We like to get a quick response.” “Don’t you?”

Content is the answer. Or better yet, “Content about your product has the answers about your product.” Your business can quantify an actual benefit from having more answers about your product online. “Not just on YOUR blog or website, but anywhere there is a forum of similar minded individuals or subjects to leave an answer behind. This is the PERFECT place to introduce your position and the benefits of your product.”

“You have to spread yourself around if you want to really begin to see the benefit of marketing to the online community.”

Rapid Response Initiative

“I like to think that I can answer a question from anyone online before they actually sign off from that session of computer use.”

If you begin to initiate a rapid response to each and every request for an answer that comes in from anywhere online, you will dramatically increase your bottom line by “I would say 15% to start.” “And it doesn’t matter how big your company is right now!”

Small companies therefore have to consider that a 15% increase to their offline business from online activity would be a great boost, and big companies can see that taking back or acquiring more market share is possible. “Even companies that think they already have a presence online.”

“Some businesses don’t know what they’re doing really, and have no idea of the commitment it takes to drive business from the online marketplace.”

Being prepared to respond to that user before he or she signs off the internet is how you can expect these kinds of results.

The Sales Corner

Matt Geier has the platform to push a company forward quickly. Not just a man with a plan, but a team with a dream. “The dream is about building equity from internet sources using content placement and rapid response initiatives that not only boost productivity of what already exists online, but generates its own business away from the one location certified to be The Product Source.”

The investment is sound. The people are experienced and motivated. More businesses are getting results that they cannot get from anyone else. Other companies run around with a product’s old content, putting one thing everywhere. “One little thing” (and then they pray.)

“I expect everything I do to be successful and it is.” “I expect that every company that I work with will see tremendous growth, and they do.” “I can only say that I know what The Sales Corner will do, and it will be well worth it if you put your business on a fast track with us.”

“I can say more but then I think I said enough already.”

Sincerely,

Francis Walsh
77375

@awewriter

FACEBOOK

Popularity: 61% [?]

What nonsense is that? You’re the one that conceptualized, designed, and built your business from the ground up. You’re the one that has 100% control over everything in your company; right? Or do you?

Do you build any of your “business model” on “what ifs” — because “what if” you lost a limb, an ear, a finger, an arm, a leg, or god forbid, your head? Could you continue to operate in whatever way you needed to without a hiccup in your service to clients, customers, and other business relationships?

“I doubt that I could continue operating at full capacity in the event of a catastrophic time.”

Knowing our own limits, only helps us understand yours. Were all different, but, similar. Business can be looked at in the same light;

Business models are at a core, the template for all business models. Having a different business then the next person only makes you “similar” in the fact of processes, and things to do to keep your business active and going. (finding new partners, getting new suppliers, having someone do collections, finding new customers, seeing into new markets, driving new sales etc..)

You’re business may not have the same struggles as mine, or Joe’s, or Bob’s but I can bet your “butt” that all three of our business’s will need help to stay going, either now, or in the future!

So if you’re reading this, then you may be like a lot of other people who ask us; “What can The Sales Corner help me with?”

This is our response, which simply put is EVERYTHING, “What do YOU NEED?”

Once you can establish the need or multiple needs that you have, it will be easy to find a way to fill the need using The Sales Corner.  In fact there are several ways we can fill your needs with the offering of full service membership packages to look out in ALL the areas you might be looking for help!

See a complete list of package offerings here;

http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/

ADDITIONALLY I can offer you some “REAL INSIGHT” into others similar needs and how they were able to utilize The Sales Corner to address those needs;

Question 1

My computer is running slow; My internet sites take longer to load and I wish there was a way I could get someone to help me without having to worry about the expensive price of the local “Squad” or wait from “someone in another country” to call me back or fix my issue.

Answer 1

The Sales Corner is able to propose one of our Phone Service and Support membership packages which are designed as all inclusive to what was needed here for this client to get phone support for  “general technical help, and product application support.” As this client had issues and needed a resource to contact with the assurance they would get a timely, and well educated response!

Question 2

What do I need to keep active, and reach my customers/clients?
I already know how to write my own content, publish my own articles, and get out into the Social Media scene to grow myself;

Answer 2

The Sales Corner is able to propose one of our Quarterly Website/Blog membership packages which is all inclusive to what this client needed to get a Website Built, Integrated, and Managed after Install! We think it’s great even when you don’t know what you need to in order to have a medium to communicate yourself on. This gives them ability to communicate directly and privately to their own user base!

Question 3

How can I get into new Sales and Marketing areas with my current projects?
I don’t know anything about how to use a blog, where I should be online or offline, or how to reach new people because my “old” approach isn’t working anymore;

Answer 3

The Sales Corner is able to propose one of our Quarterly Internet Marketing / Sales membership packages which are designed as all inclusive to what this client needed to get their products, their face, and “their business” out to people who wanted to know about them! This will keep them there where they need to be, in front of people online and off!

Question 4

Some folks out there have their own sites on a free host, or a host that charges them a monthly or annual fee; That’s okay, but sometimes people don’t always know what to do in these cases or how to get to their files etc. How can The Sales Corner help me get a place to host or store my files for my website, my blog, or FTP access?

Answer 4

The Sales Corner is able to propose one of our Quarterly Website/Blog Hosting membership packages which are designed as inclusive to what this client needed for their files to be stored, accessed, and managed on a regular basis as they saw fit! Now they can upload/download and so can their users (With or Without a Blog if they like since this is “file storage”).

As you can see, The Sales Corner and our network of members have very good methods of helping you get more information for free, save your business money, get more all while you can walk away and feel confident to know that you’re business isn’t going to fall under, because you couldn’t afford our monthly fee, or that yearly cost to keep it going!

“The Sales Corner is always willing to listen and work with all of our members to accommodate their needs and wants and desires, after all you help us keep going as much as we help you; We simply supply the magic powder to mix it all together which is then what we give you which is tangible and something you can count on for your business needs!”

Matt G
The Sales Corner

“The Shaman says only the best leaders use help to their advantage.” The Sales Corner Probing Question of the Day:

“When you find yourself without an answer to a problem….” “Where do you go to find the answer?”

Popularity: 100% [?]

I went out this past weekend to play golf with my son and I took notice of how the game might be aligned with the world of selling. One of my frequent issues with selling is the lack of a process. This is simply because there is a lack of focus on hecustomer. Selling requires a constant and intense focus on the company’s most vital asset.

Coincidentally, the weekend golfer typically lacks focus in the one area of the game that is most important-the cup. Most golfers will attempt to hit the ball onto the take as far and wide as they can in the hope of being close to the cup. Unfortunately with only 18 chances the statistics do not favor the golfer. The most important and strategic portion of the game is known as the short game. Golfers need to focus on establishing as few strokes as necessary to get the ball into its final destination. It seems at times that golfers become more cognizant at the end rather than the beginning. This gameplan is too erratic and provides for more luck than grace.

Sellers too become most erratic when selling without a process. When focus is maintained on the client there is a better opportunity of closing business. Rather than hacking away at luck the true seller is constantly involved with creating less steps, less labor and more value to the potential client. Unlike golf they do not focus on only the beginning but the entire game plan. Some of the best sellers reach their short game with:

1. Preparation-every call in every visit is carefully planned to ensure a proper beginning and proper closure.

2. Relationship-the true seller is always involved in building and maintaining relationships with proper economic buyers.

3.Questions-sellers always have available questions related to objectives and measurements of success.

4. Risk-good sellers always take prudent risk to move the sale forward.

5. Productivity-good sellers do not waste time with unnecessary items, they optimize their day based upon prioritization.

6. Strategy-those sellers the strategic lead less volatile roads because they prepare for most circumstances.

7. Customer Service-good sellers are always ladies and gentlemen to ladies and gentlemen, 45% of every sale involves customer service.

Before heading out onto the sales golf course is best to have a good strategy so as to lessen labor and focus more on the end game-the customer. Being too tactical only wastes time and strokes. While you’re setting up your next shot your competitor is already on the green.

©2010. Drew Stevens PhD. All Rights Reserved.

There are seven secrets for selling effectiveness. Click here For a Free Report 7 Secrets to Selling Success

Drew Stevens is one of the world’s leading authorities on business development and marketing. Drew is the author of the successful sales process book Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Fitness. To discover how Dr. Drew dramatically accelerate your business development and sales skills visit his sales and marketing website.

Popularity: 15% [?]

Winning the races at the NHRA is a TEAM EVENT. You do not enter without a team, and you do not go through the various challenges by yourself either!

Using this example gives us a great digression into deciding how to offer you advice to help grow your business. For many, running your business will take up all of your time. Some feel this is needed and some would rather free up time to focus on other things.

Unfortunately, if you entered a drag race on your own, you’d be left to complete every challenge and problem on your own also! What happens when your tire goes flat? What if you blow a head gasket? What if a high pressure hose breaks? Are you going to know all the “nuts and bolts” that need tweaked to make everything run pristine again?

At The Sales Corner, we don’t take information lightly. We like to provide something worth while, educative, and “real world” because this is the reality you live in. We are a part of your team in your corner, and we want to help you with all of your challenges and hurdles!

Consider that said while you watch this great promotional video brought to us from The Sales Corner’s one and Only “SEO Shaman” FD Walsh! We thank you and we hope you enjoy! Remember, be part of a team and get bigger results faster, and more targeted!

Popularity: 25% [?]

When Bob called, he was concerned about his website not selling enough products. Bob wanted to know what he could do to capture more sales. He wanted to know what he could do to get more people to sign up on his mailer. He wanted to know what he could do to have a better “voice” to his customers. Bob wanted to drive business, and wasn’t “getting the how to” do it!

After Bob started rambling more, I had to stop him. I had to ask him to talk to me and sort out his questions and put them into a “mental bucket”, to address each one separately, uniquely. He asked why? “That’s a good question” I said, and I proceeded to explain he needed to treat his problems, like seeing the doctor;

I said to him; “Bob, you need to be focusing on the cause of your issues, not the symptoms of you are having, or not having the results you intended, or have worked so hard for thus far to no avail.”

I was able to convince Bob that he was stretching himself to far at once. He was getting his information and direction from too many sources at once, interjecting everyone’s opinion into his business model. Among these things, getting side tracked in his efforts of achieving better results from his website performance was not helping him. Bob needed to do so much to run his business, but couldn’t.

Bob was stressed that he wanted to make an income selling these great exercise products he invented. He wanted to keep inventing them and keep selling them. These products are wonderful, because he designs them, and they are functional and work great. They are one of a kind, with a great price, and no competition because he is unique in his niche.

What Bob needed was to quit his suffering and time wasting and allow someone to help him grow his market and manage his web presence. Bob needed an administrative assistant in so many ways. Bob needed a e-commerce website team. Bob needed business cards, flyers, and print ad’s. Bob needed visibility, and a “face in front of customers” and he was not getting any of this from his current provider!

I said to Bob to quit his worrying. I told him “I have a the resources, tools, people, and “keys on a keyring” to unlock any doors you want.”

Bob asks me; “what will it cost?”

I directed Bob to the following link and let Bob customize his package. Bob bought a Marketing and Sales package from The Sales Corner, and now, today, he’s out finding a local office site for his new retail building!

WHY? Because he’s growing because SALES = GROWTH!!

Bob wants you all to grow too! Bob agrees that many of us need different things to “grow our business.”

Bob says look here;
http://www.thesalescorner.us/blog/sales-corner-marketing-seo-sales-membership-packages/
Because there are packages and resources for just about anything he’ll need to run his business online, and off!

Regards,

The Sales Corner

Popularity: 10% [?]

Economists studying the best and brightest companies in America found that a large percentage of Fortune 100 companies do not reveal the secret to their success. Nor do the same economists report on the reasons behind a company’s success because as economists, they understand that’s what smart businesses do.

Small business owners will attempt to get more for less because an entrepreneur’s nature is to produce big things from little packages. Some of the top performing small businesses are able to be successful, while others will fail.

Enormous corporations expect to do more with less because the climate of business is changing from hard copy to digital. Some are able to be successful, while others are failing.

What these super successful companies are not saying is that as they move ahead electronically, they are also utilizing new ways to use the internet to nurture relationships the old fashioned way. They are using the internet to create and send out cards. Personalized greetings produced on schedule, and delivered at will. It has something to do with technology, but it also has everything to do with getting back to nurturing the kind of relationships they want to have with their clients.

In today’s sales environment, where new sales are harder to come by, companies are reducing sales forces and retaining only the Top Producers. Subsequently, these companies rely more and more on E-Marketing such as Blogs, Email Marketing, Twitter and Facebook to maintain customers and open doors to new sales. Companies who realize that a deluge of E-Marketing makes the “Power of Personal” even more powerful will benefit dramatically in this environment.

Personal Greetings are Powerful

Before the internet there was the United States Postal Service. Everyone used the mail to send out cards to announce a dedication or event. From hardware stores to dentists, tax preparers and the local newspaper, cards would be delivered saying “Happy Holidays”, “Happy Birthday” or “Big Sale (For Your Eyes Only)”. Companies that developed strong relationships using personal business greetings sixty years ago survive today because of the response. People search out the purchasing power that comes from an inside connection, forget if the connection is high speed or not.

“PEOPLE STILL LIKE TO BUY AND DO BUSINESS WITH PEOPLE WITH WHOM THEY HAVE A PERSONAL RELATIONSHIP.”

The power to create and send personal greetings automatically has finally arrived, and not a second too soon. Clients who never experienced the effects of a personal B2B greeting delivered in the mail to their office or home are caught reading the information longer, thinking about its effect, and then saving the card for later use. Digital electronics permit us to reach farther and faster, yes, but a personal message delivered at home or office still works best. It not only builds stronger relationships in a technological world, but they generate more sales from consumers who want to reward businesses that are committed to their clients.

Nancy Guggenbickler

Send Out Cards

Popularity: 26% [?]