Author Archive
My name is Francis Walsh and I want to tell you what my baseline is. My baseline is where you are right now. “Where are you anyways?” I know where you want to be, but right now you’re here. “Where is here?”
Generating relationships online can be summed up in three, easy, steps. They are create, create, and interact with said create, create. It’s easy, but it’s not easy for everyone. Stop what you’re doing, Drop down to the consumer level, and Roll out the information that benefits the company in a positive way.
The intent of internet marketing is to connect with new users who through their normal every day travel of the internet, find information about you. If you increase the amount of information about you by 30% then you have more information about you from which new users are able to find your news.
The intent of internet sales is to generate revenue through the interaction of a company user and a consumer interacting via their computers. Without an increase of content a company user could go out and increase sales by thirty percent through interactions with new consumers. The company user is creating new content and interacting at the same time. Driving sales into the company to generate a 30% increase in sales is different than increasing the amount of content by 30%.
I could take the 30% to the next level and say a goal of receiving 30% growth on investment would, in banker’s terms, mean a return of $4000 on a $3000 investment. Each baseline is a little different and in the end, has a different result.
Consider each baseline as you enter into a new partnership where a provider will be doing the work for you. The best rests come from proper planning and a mutual understanding of the baseline and the goal.
Francis Walsh
77375
“A baseline is a line that is a base for measurement or for construction; What are you trying to construct for your Internet Marketing?”
My name is Francis Walsh. I spend most of my time right here, typing words that get noticed. I know this is true because people come and ask me what I’m writing about and why.
“I like to think they are more interested in my words but they’re not.” “They are interested in what I talk about.”
Content is King
“No doubt about it, content IS king.”
Right now, our friends and colleagues are talking and writing too. The problem is much of what they’re doing online has nothing to do with me or you. They are interacting on a personal level with their friends and colleagues who keep them motivated. Motivation is the key to happiness. Happiness is motivated through interaction on a personal level.
“People are online looking for the answer to their next big question and they know where to go for their answer, but they don’t yet know who the answer is going to come from.”
Even you have questions that need to be answered. They may change as your day goes along or as the need for an answer arises. What we all hope to have when questioning the things we need to know more about, is a rapid response.
“We like to get a quick response.” “Don’t you?”
Content is the answer. Or better yet, “Content about your product has the answers about your product.” Your business can quantify an actual benefit from having more answers about your product online. “Not just on YOUR blog or website, but anywhere there is a forum of similar minded individuals or subjects to leave an answer behind. This is the PERFECT place to introduce your position and the benefits of your product.”
“You have to spread yourself around if you want to really begin to see the benefit of marketing to the online community.”
Rapid Response Initiative
“I like to think that I can answer a question from anyone online before they actually sign off from that session of computer use.”
If you begin to initiate a rapid response to each and every request for an answer that comes in from anywhere online, you will dramatically increase your bottom line by “I would say 15% to start.” “And it doesn’t matter how big your company is right now!”
Small companies therefore have to consider that a 15% increase to their offline business from online activity would be a great boost, and big companies can see that taking back or acquiring more market share is possible. “Even companies that think they already have a presence online.”
“Some businesses don’t know what they’re doing really, and have no idea of the commitment it takes to drive business from the online marketplace.”
Being prepared to respond to that user before he or she signs off the internet is how you can expect these kinds of results.
Matt Geier has the platform to push a company forward quickly. Not just a man with a plan, but a team with a dream. “The dream is about building equity from internet sources using content placement and rapid response initiatives that not only boost productivity of what already exists online, but generates its own business away from the one location certified to be The Product Source.”
The investment is sound. The people are experienced and motivated. More businesses are getting results that they cannot get from anyone else. Other companies run around with a product’s old content, putting one thing everywhere. “One little thing” (and then they pray.)
“I expect everything I do to be successful and it is.” “I expect that every company that I work with will see tremendous growth, and they do.” “I can only say that I know what The Sales Corner will do, and it will be well worth it if you put your business on a fast track with us.”
“I can say more but then I think I said enough already.”
Sincerely,
Francis Walsh
77375
Economists studying the best and brightest companies in America found that a large percentage of Fortune 100 companies do not reveal the secret to their success. Nor do the same economists report on the reasons behind a company’s success because as economists, they understand that’s what smart businesses do.
Small business owners will attempt to get more for less because an entrepreneur’s nature is to produce big things from little packages. Some of the top performing small businesses are able to be successful, while others will fail.
Enormous corporations expect to do more with less because the climate of business is changing from hard copy to digital. Some are able to be successful, while others are failing.
What these super successful companies are not saying is that as they move ahead electronically, they are also utilizing new ways to use the internet to nurture relationships the old fashioned way. They are using the internet to create and send out cards. Personalized greetings produced on schedule, and delivered at will. It has something to do with technology, but it also has everything to do with getting back to nurturing the kind of relationships they want to have with their clients.
In today’s sales environment, where new sales are harder to come by, companies are reducing sales forces and retaining only the Top Producers. Subsequently, these companies rely more and more on E-Marketing such as Blogs, Email Marketing, Twitter and Facebook to maintain customers and open doors to new sales. Companies who realize that a deluge of E-Marketing makes the “Power of Personal” even more powerful will benefit dramatically in this environment.
Personal Greetings are Powerful
Before the internet there was the United States Postal Service. Everyone used the mail to send out cards to announce a dedication or event. From hardware stores to dentists, tax preparers and the local newspaper, cards would be delivered saying “Happy Holidays”, “Happy Birthday” or “Big Sale (For Your Eyes Only)”. Companies that developed strong relationships using personal business greetings sixty years ago survive today because of the response. People search out the purchasing power that comes from an inside connection, forget if the connection is high speed or not.
“PEOPLE STILL LIKE TO BUY AND DO BUSINESS WITH PEOPLE WITH WHOM THEY HAVE A PERSONAL RELATIONSHIP.”
The power to create and send personal greetings automatically has finally arrived, and not a second too soon. Clients who never experienced the effects of a personal B2B greeting delivered in the mail to their office or home are caught reading the information longer, thinking about its effect, and then saving the card for later use. Digital electronics permit us to reach farther and faster, yes, but a personal message delivered at home or office still works best. It not only builds stronger relationships in a technological world, but they generate more sales from consumers who want to reward businesses that are committed to their clients.
Nancy Guggenbickler
Ask a blogger why they put advertisements on their website, and they’ll tell you that the only way they can keep blogging is if they make a little money doing it. The internet has millions, if not billions, of people creating original content online. Collectively, the amount of new information posted daily is enough to fill a Barnes and Noble with new edition, newly written works; maybe two.
Inside the works are truths and lies.
My father always told me, “Getting taken advantage of is your own fault.” This was from a man who had built his own business from scratch, beginning with sweat equity and ending with his deed and franchise contract with Shell Oil. Through hard work he built relationships with customers that would carry on long after he was gone and his sons were doing what he loved to do. He did all of that but tragically died before his dreams were fulfilled.
Don’t regret honest living, regret living at any cost.
“The government wants to be my daddy.”
If my dad was around to see the internet I do not think he would like it. He wasn’t a guy who would associate with dishonest people and in fact he would not go where he knew he would be lied to. If there were any of “Those kind of people”, he would avoid them at all cost and then visit one of his trusted friends to make sure that there still were good people in the world. “He was old fashioned before old fashioned was IN.”
The U.S. government hates liars too, especially if they are online where the government has little control. After twenty years of public internet, the government is finally taking steps to interject their opinion on all online publishers, big and small. “If you advertise a product in a way that an average person would expect a certain result but could never achieve, you will become a wanted internet publisher, even if you’re not the creator of the product.” “Watch what you say from now on.”
(1) Federal Trade Commission 16 CFR Part 225
“Guides Concerning the Use of Endorsements and Testimonials in Advertising”
Inside “The Guide”, lie the FTC’s efforts to collect testimonials and comments on its newly revised “Guidelines Concerning the Use of Endorsements and Testimonials in Advertising”.
“If you have ever, or will ever, recommend something to someone else online, you need to read these eighty one pages of legalese to learn how you could be busted by the FTC for doing so. Your recommendations should be researched well before you take the time to type out a review for a product that you cannot be assured that the average person can achieve the results that are advertised. Even if you advertise a product on your website as an ad, and not an endorsement by you, you could be affected by a FTC lawsuit if the product gets busted for not being truthful in their advertising. The government’s “Guidelines” are eliminating any doubt as to who will be held responsible if Suzy Homemaker can’t lose fifty pounds in six months and your website is advertising the weight loss program…. you are.
(2) The Citizens Media Law Project is THE resource for internet engineers and online publishers from around the globe. Their legal experts have taken the time to post relevant information for writers, advertisers, and publishers who have an investment in the internet and have to abide by the government’s rules in order to operate safely.
My suggestion to you if you decide NOT to follow the links to the reports and information from the publishing world, “Put yourself in my father’s shoes when you type out a review or recommendation.” Any endorsement you make may be liable to be called a lie, and it would be you who lied.”
(3) Publisher with an opinion on the FTC and “The Guide”
(4) Complying with the FTC Disclosure Requirements for Product Endorsements.
@awewriter ’09
(1) .PDF http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
(2) CMLP http://www.citmedialaw.org/legal-guide/publishing-product-or-service-endorsements
(3) Daily Finance http://www.dailyfinance.com/story/media/why-the-ftcs-truth-in-blogging-guidelines-are-truly-terrible/19186439/
(4) Idea Lab http://www.pbs.org/idealab/2009/12/complying-with-the-ftc-disclosure-requirements-for-product-endorsements351.html
