There is an intense amount of competition in today’s economy. There is more noise than ever due to the proliferation of social networking. There are also more competitors. With many individuals giving up corporate America for entrepreneurship there are more hurdles to battle. The chronic problem for selling professionals is to differentiate from competitive forces.
Differentiation is the key to business development success. It helps build brand and create cache. Consumers make decisions for brand sake. With sellers consumers make decisions based upon perceived value. Such value recognition is based upon nuances such as; sales language, professional ethics, professional dress and most importantly client recognition. These items help distinguish the indispensible sales and marketing professional from the customary. Here are some tips to make you indispensable.
1. Be the professional. Review your dress code and dress the part. We’re good clothing and have professional equipment that emulates your corporate stature.
2. Be the service provider. Customer service is paramount for every selling professional. Return calls when you say you will. Always be the professional and always remember business exists because of the customer.
3. Gratuity. Always be thankful for clients that have done business with you. Send thank you notes and other types of greetings to ensure you are always top of mind.
4. Referrals. The only way to ensure your indispensability is by others understanding the value provided. Your brand is manifested by the referrals gleaned from your value.
5. Culture. It is wonderful if you take all the ideas from this post and utilize them continuously. However, the organizations culture must be congruent.
6. Relationship. The entire reason for doing business is to invest in relationships. Forget the facts and only worry about creating valuable relationships.
©2010. Drew J. Stevens Ph.D. All rights reserved.
Drew Stevens is one of the world’s leading authorities on <a href=”http://www.stevensconsultinggroup.com/”>Sales Consulting</a>, Business Development & <a href=”http://www.stevensconsultinggroup.com/”>Marketing Solutions</a>. Drew is the author of the successful sales process books – Split Second Selling. He is also the creator of the Sales Leadership Certificate one of only 14 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration. To discover how Dr. Drew can assist your organization visit his marketing and <a href=”http://www.stevensconsultinggroup.com/”>sales consulting</a> website – stevensconsultinggroup.com.
The Sales Corner is a leading resource for 100% Free Sales and Marketing and Business information to help you grow online and off! Drew Stevens PhD, President of Stevens Consulting Group and renowned author, consultant and sales expert literally wrote the book on improving sales skills. Dr. Drew is the author of the best seller Split Second Selling and Ultimate Business Bible that have helped thousands of frustrated sales managers, selling professionals and entrepreneurs improve their skills and gain dramatic results.
Experienced with helping entrepreneurs and mid sized business, Dr. Drew works with organizations that desire to dramatically accelerate business growth! Drew has been successful in developing a consistent business methodology that increases customer acquisition by 40% while creating selling standards to reduce labor intensity-resulting in record revenues and higher productivity and profitability.
Drew Stevens is a passionate, professional, and personable keynote speaker, and workshop facilitator; Drew conducts over 50 presentations per year in over 20 countries. He is also the author of 100 articles on sales, customer service and selling strategy quoted frequently in the media, with periodicals such as Personal Selling Power and Sales and Marketing Management, The New York Times, The New York Daily News, and Chicago Tribune.
Dr. Drew can assist your organization with:
