I recently read an online blog post which was about the so called sales recession. It talked about how you can still sell, going through one, and how you can thrive even when others are not.
That said, over the course of 2009, I talked to a lot of business owners, value added resellers, partners, and even personal consultants. As many as there were going through actual “downs” in the recession, there were just as many company’s that had experienced “ups” and remained profitable and some even attained growth.
The experiences and opinions based around the recession were all different for whoever I talked to. I cannot think of any one conversation that was close to the next, or the last one. Even so, the topic was “sales recession.” Most of their success had to do with them actually getting out to find new ways to sell into a market that looked like it wasn’t buying. The truth in their success was that the market was still buying, but it was doing it in different ways then before.
“It doesn’t matter what happens to the economy — if you keep selling value, you’ll do just fine.” — Mark von Rosing and his post on April 6th 2009 – http://b2bsalesgroup.blogspot.com/2009/04/making-money-during-recession.html
Well, he’s right. I agree, because that’s what each and every one of The Sales Corner discussions did and also experienced profitability, and growth.
We were able to move people away from the idea that consumers were not buying. How? Because they didn’t change what they sold, they changed HOW they sold. In turn, adding value to their sales technique.
Adding and keeping value in your customer base is what will keep you thriving in times when others are struggling to make their mark. If you have a value add, it can only be competed with, not replaced. The best overall value will likely close deals. I’ve witnessed this time and time again.
When someone is buying, they are looking at, Price compared to Performance, ROI (Return on Investment), and Total Value of Solution. Those are your points that will often make or break a sale.
The Sales Corner supplies it’s members with new value every single day. If we are introducing new Marketing and Advertising for your product or business, or a daily Twitter tweet or Facebook post. Maybe it’s writing a review of your product or your book. Bringing better SEO to your website, or creating content for your blog to drive traffic. Even if it’s just you getting on our phone asking us a question, and walking away feeling like we helped you….those are all great values.
The recession has been the talk of the town since it started. Ask any sales department that grew during the recession, and they’ll probably tell you that a ‘recession’ is the perfect time to find new customers.”
For every five losers in 2009, one shining star emerged. The proof is in the communications had with other sales professionals in the fourth quarter of last year. “They had all made more money in 2009 than ever before.” Maybe that’s why they were still standing at the end of the year, unlike their counterparts who lost their jobs and maybe their business because of antiquated sales techniques and marketing management.
The Sales Corner has the experience to propel your business into the next generation. “That’s right, the NEXT generation.” We understand the marketplace and the consumer inside your store. Be it when the economy is good, or when it is bad, “Your business is our business.” We interact and engage the huge pool of prospective clients you are not reaching. We organize and deliver the interactions that lead to sales. We follow-up and resell to existing customers. “We understand that when one market is slumping, another is booming.” You are able to take advantage of these skills when others cannot or are unable to understand the reality of business. “Reality changes business, business does not change reality.”
Regards — TSC
The Sales Corner is a leading resource for 100% Free Sales and Marketing and Business information to help you grow online and off! I'm Matt Geier -- I created The Sales Corner. 
