Written By: Jacques Werth

We published this article early last year (2008) but it seemed worth revisiting given current events.

What Good is a Recession?

Whether a recession is generally spread across all industries, or localized to just your industry, it is a great time to be selling. A recession is defined as two consecutive quarters (3 month periods) when economic activity, i.e. total sales, is lower than the two preceding quarters. In severe recessions ales have been as much as 15 percent lower than the two preceding quarters. That means that (only) 85 percent of your market is still buying. However, most of your competitors will have substantially cut back on their sales efforts. They often cut back by 50 percent or more.

Click here to finish reading the rest of this Article about selling during a Recession …

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